Emma VasMarch 30, 2015 A strong base of passionate ambassadors is crucial to the success of any B2B business, especially as it relates to influencing prospects and maintaining brand visibility. To build such a base of future employees, candidates or new clients, a business must implement a referral program. In this Part 1 of a … Continue reading The Basic Science of Referral Programs: The Internal Employee Referral Perspective
Bob WoodsMarch 25, 2015 Busy sales, business development and marketing professionals are interested in using LinkedIn to fill the top of their funnels. That’s a good thing, because the professional network is a good way to do just that… if done correctly and with the proper strategies, of course. Did you know that you can … Continue reading LinkedIn: Funnel Filler, Sales Closer, Referral Generator
Brittany HurlburtMarch 20, 2015 We regularly get advice from our friends, family, colleagues, hell even strangers shouting in the streets, on what to buy, what to watch, what to eat, and what to wear. But before we execute that purchase, we tend to look at what others have said about that product or service (even … Continue reading 9 Referral Program Wins
Jason DeaFebruary 21, 2015 What would you say if I told you that one simple marketing tactic could help boost your online sales by nearly 10%? As far as marketing tactics to try, I’d say that’s not too shabby. So what is this mythical marketing tactic? Well it’s not mythical at all, nor is it … Continue reading A High-Octane Customer Referral Program Example
by Erik Sass, (January 27, 2015) Unless you live under a rock you probably already know that Facebook and Instagram were offline for about an hour last night, giving rise to much wailing, gnashing of teeth, and hearty imprecations against the heavens, arms raised in woe. Service was quickly restored, but the outage — and … Continue reading Facebook Referral Traffic Soars
Roy Povarchik December 27, 2014 Referral programs, when done right, can be a powerful user acquisition channel. According to Friendbuy’s CEO, using referral programs can lower your Cost Per Acquisition to under $ 2 and sometimes even less than one dollar, which makes it a very desirable tactic to master. While in theory most … Continue reading This Will Increase Your Referral Program Share Rate By 3.6% Instantly
Ankur Sharma December 20, 2014 Have you ever went on to your Google Analytics and seen a big spike in traffic? Like every good marketer you probably commenced with your happy dance before embarking on a mission to find out how exactly that happened, and more importantly; how to do it again. Facebook, Twitter, LinkedIn … Continue reading How to Drive Referral Traffic with Social Sharing
When people discuss link building the discussion is typically centered on increasing rankings for particular keywords and search phrases. People often forget that links are great for referral traffic as well. Far too many people associate search engine optimization with keyword rankings, but isn’t traffic the goal of SEO? Don’t you want to rank your … Continue reading 3 Link Opportunities For Referral Traffic
