Beth Corby — August 7, 2017 — August 7, 2017 Every email you send pushes customers closer to or further away from a purchase. The stakes are high when you’re building a brand. Marketers agonize over every little way they can increase conversions, tweaking button colors and subject lines—think of Google testing 41 different shades … Continue reading How to Increase Email ROI Using Referral Marketing
Jessica Edmondson — August 2, 2017 Follow @ContentMktg2 — August 2, 2017 The partner landscape has been going through momentous changes due to the onset of the cloud and consequently the change in target buyer. Therefore, it has become a necessity to diversify partner relationships in order to meet growth objectives. One way companies are … Continue reading Data: How Companies Are Driving Deals Through Partner Referral Programs
This post is the second in a series aimed at describing the emails that power best-of-breed referral programs. In the first article in the series, I mentioned triggered emails as one of the newer ways email marketing is evolving. When done well, this approach to email – communicating with people when they exhibit specific behaviors … Continue reading Essential Referral Emails: Part 2 – The Advocate Thank You Email
Trisha Winter — July 19, 2017 Follow @Trishawinter — July 19, 2017 The next step in building your referral partner channel is to ensure that you are enabling referral partners with all of the information and capabilities they need to be successful. Right after registering, the referral partner should be sent to a personal referral … Continue reading Building a Referral Partner Channel: Step 3 – How to Enable Referral Partners
Jessica Edmondson — July 14, 2017 Follow @ContentMktg2 — July 14, 2017 Referral software has significantly grown in adoption by businesses in an effort to amplify the good results companies already receive from more manual referral campaigns and programs. Because of this, more data than ever before is available to see not only how businesses … Continue reading Which Referral Methods Are Generating New Customer? [Infographic]
Jessica Edmondson — July 1, 2017 Follow @ContentMktg2 — July 1, 2017 Impactful, strategy-changing customer engagement and referral program data just hit the market this past week. This data comes from the release of the new report, The State of Business Customer Referral Programs, and the webinar, Customers: Your most important source of demand, with … Continue reading How to Measure Against New Customer Referral Program Benchmarks
Trisha Winter — June 29, 2017 Follow @Trishawinter — June 29, 2017 geralt / Pixabay Once you’ve identified potential referral partners, it’s time to get their attention and convince them of the value of becoming a referral partner for your business. So why should they partner with you, anyway? Here are some value props to … Continue reading Building a Referral Partner Channel: How to Engage and Recruit Partners
Trisha Winter — June 27, 2017 Follow @Trishawinter — June 27, 2017 So you’re sold on the value of referral partners, but who do you recruit? You could go after individuals or large entities that are willing to enable their sales teams to pass you referrals. Both are credible approaches, but first you need to … Continue reading Building a Referral Partner Channel: Step 1 – Identify Potential Partners
Kevin George — June 22, 2017 Follow @imkevin_monk — June 22, 2017 Do you get immensely happy with a certain product or service and immediately want to tell your friend about it? Well, the brand that you recommend is at gains here, as it gets a loyal customer as well as a new potential customer. … Continue reading Referral Email Marketing – The Smart Way to Widen Your Customer Base
Amity Kapadia — June 12, 2017 Follow @amitykapadia— June 12, 2017 If you polled a group of marketing experts and asked them to name their favorite type of lead, one response would clearly stand out: Referrals. Referrals aren’t just the channel-of-choice for marketers, either. In fact, a University of Pennsylvania study found that referred customers … Continue reading How To Get The Most Out Of Your Referral Marketing Strategy
