Tag Archives: Referral

7 Steps to Growing a Referral Based Business

Joshua Ho — May 24, 2017 — May 24, 2017 All businesses know that one of the best ways to get new customers is by word of mouth. You need satisfied customers to recommend your name to other people looking for your service or product. That’s common knowledge. It is how you can take your … Continue reading 7 Steps to Growing a Referral Based Business →

8 Questions to Ask When Evaluating Referral Software

Referral Sales

Jeff Epstein — May 19, 2017 — May 19, 2017 If you’re shopping for referral software and are a bit lost on how to vet a vendor, you’re in luck, we’re here to help! Adding a new technology to your current marketing stack can be an overwhelming process, even for a seasoned marketer. With the … Continue reading 8 Questions to Ask When Evaluating Referral Software →

Why Referral Partners Will Overtake Resellers

Referral Marketing

Jessica Edmondson — April 20, 2017 Follow @ContentMktg2 — April 20, 2017 There are lot of opportunities in the partner realm. With resellers and referral partners (agents) opening up new channels to reach target industries, companies are able to expand their selling power. But not every partner channel is an easy approach to take. There … Continue reading Why Referral Partners Will Overtake Resellers →

How to Create Engaging B2B Referral Emails

B2B Marketing

Jessica Edmondson — April 11, 2017 Follow @ContentMktg2— April 11, 2017 As the saying goes, you never know unless you ask. But when trying to generate referrals and motivate customers to register for your B2B referral program, you’ll never know unless your referral emails asks correctly. While prospecting emails for lead generation continue to decrease … Continue reading How to Create Engaging B2B Referral Emails →

6 Email Referral Program Teardowns

Email Strategy

Beth Corby — April 7, 2017 — April 7, 2017 Email is your best referral asset. It’s by far the most popular referral method because people are used to sharing via email. Dashing off an email message quickly to a friend about how much you love a product is much easier than starting a whole … Continue reading 6 Email Referral Program Teardowns →

Right Time, Right Offer: A Simple Tip to Deliver the Ideal B2B Referral Incentives

B2B Marketing

Will Stevenson — March 6, 2017 Follow @Ambassador— March 6, 2017 During my time with Ambassador, I’ve had the fortune of working with a number of incredible B2B brands to build out their referral marketing programs. HP and SAP are two of the most notable examples, but there have been several others. With many of … Continue reading Right Time, Right Offer: A Simple Tip to Deliver the Ideal B2B Referral Incentives →

Keep Your Referral Program Tax Compliant Painlessly With a Spoonful of Sugar

Referral Marketing

Jessica Edmondson — February 14, 2017 Follow @ContentMktg2— February 14, 2017 A spoonful of sugar to make the medicine go down. This line from Mary Poppins can be applied to many areas in life, but what about keeping your business tax compliant? If you are like many companies looking to drive organic growth by running … Continue reading Keep Your Referral Program Tax Compliant Painlessly With a Spoonful of Sugar →

How A Referral Partner Program Decreases SaaS Churn

SaaS Marketing

Josh Swenson — January 28, 2017 — January 28, 2017 The partner channel has played a critical role in the software industry, but with the adoption of a SaaS-based business model, a referral partner program has become even more important. Take into consideration the importance of recurring revenue in a business model that requires less … Continue reading How A Referral Partner Program Decreases SaaS Churn →

Tried and True Referral Program Ideas to Outgrow Your Competition

Competition Strategies

Jessica Edmondson — January 19, 2017 Follow @ContentMktg2— January 19, 2017 Competition is a natural obstacle for any industry, but it also can facilitate inspired innovation (like referral program ideas) and help develop your most successful initiatives. However, outgrowing your competition requires a strategy. In its simplest form, consider how trees handle their natural competition. … Continue reading Tried and True Referral Program Ideas to Outgrow Your Competition →