Beth Corby — December 29, 2016 — December 29, 2016 As a marketing team, you send a lot of emails. Welcome series emails, transactional emails, Holiday specials, 2-for-1 deals for National Twin Day. There’s a lot to love about email. It allows you to personalize, to segment, to give your brand a voice and presence … Continue reading How to Apply Lifecycle Thinking to Your Referral Program
Jen Gray — December 10, 2016 — December 10, 2016 There’s a lot of innovation happening in machine learning and artificial intelligence. In retail and eCommerce, machine learning created a new frontier in product recommendations. And recommendations and product discovery continue to rely on copious data and advanced algorithms to help connect customers with products … Continue reading Man Plus Machine: Better Recommendations with Referral
Jessica Edmondson — November 22, 2016 Follow @ContentMktg2— November 22, 2016 A spoon full of sugar to make the medicine go down. This line from Mary Poppins can be applied to many areas in life, but what about keeping your business tax compliant? If you are like many companies looking to drive organic growth by … Continue reading Keep Your Referral Program Tax Compliant Painlessly with A Spoon Full of Sugar
Sheeva Hoskins — November 18, 2016 — November 18, 2016 At Extole, we talk to a lot of companies who want to set up a referral program, but don’t know where to start. Getting your referral program up and running isn’t hard—all you need is some inspiration and a little guidance to get started. That’s … Continue reading An Epic List of 50 Referral Program Examples
by Jessica Edmondson Follow @ContentMktg2October 22, 2016 Herman Melville’s mishaps and how to avoid them with referral marketing Recently, Christopher Ross, Research Director at Gartner, published a very interesting article entitled, Moby Dick Marketing, on the Gartner blog. As the title suggests, it referenced Melville’s novel Moby Dick, and explained that while this novel is … Continue reading Capture Your Customer Acquisition ‘White Whale’ with Referral Marketing
by Jessica Edmondson Follow @ContentMktg2October 4, 2016 What marketing channel are SMBs using to initiate growth? Of the 390,000 business services companies in the United States, the fifty largest have under 25% of sector revenue. But this isn’t surprising. The SMB business services sector is inhabited by diverse industries including telecommunications, security, fintech and SaaS. … Continue reading How Referral Marketing Helps SMB Business Services Claim More Sector Revenue
by Brandon Gains Follow @brandongainsAugust 8, 2016 Not all forms of marketing are created equal. Certain channels for SaaS can build a flywheel effect for your company where they organically add new customers every month for your service. SaaS referral marketing is one of these organic channels that we’ve seen Dropbox, Evernote and Typeform use … Continue reading SaaS Referral Marketing – A Match Made in Heaven
by Suzanna ColbergAugust 23, 2016 When it comes to sourcing quality talent, employee referrals have been shown to outpace just about every other recruiting source. In fact, 46% of candidates referred to a company through an employee referral program end up staying at least a year with the company, compared to just 33% from job … Continue reading Guiding Your Employee Referral Program with Data
by Jen GrayAugust 21, 2016 Some brands treat their referral program like a Wild West bounty—as if they can just put up a sign reading, “Wanted: New Customers,” offer a reward, and let someone else bring in the new business. But referral isn’t about sitting back and letting someone else handle customer acquisition. Yes, your … Continue reading Referral Program Optimization: 5 Reasons to Track User Profiles like a Bloodhound
by Angela Southall Follow @mentionmeshareAugust 10, 2016 Are you a parent? Have you planned your summer holiday family days out and activities? How did you discover and choose the best places to go with your kids? Most parents will immediately recognize the challenge that is finding, choosing and booking activities for their families. Advertising plays … Continue reading Mum’s the Word for Referral Marketing to Families
