August 4, 2016 According to a recent survey conducted online by Harris Poll on behalf of Ambassador, 82% of Americans say they seek recommendations from friends and family when considering a purchase. The majority of brands, whether B2B or consumer companies, have an audience of prospective customers seeking information from your existing clientele. Good marketers … Continue reading 4 Referral Marketing Tips That Will Make You A Better Marketer
by Imani Mixon July 28, 2016 Follow @ImaniMixonJuly 28, 2016 Imagine that a customer has just discovered your brand. They think that your company is on to something amazing. They know exactly which friends, family members and colleagues would benefit from this information. They reach for the nearest electronic device, but first they have to … Continue reading Epic Referral Email Examples
by Larry Angeli July 23, 2016July 23, 2016 How authenticity breaks through the marketing noise Marketers often ask me what causes referral marketing to be successful and more specifically what motivates a Customer to refer a product. The most obvious answer is satisfaction with the product or service purchased. Without that, you can’t expect someone … Continue reading 3 Ways to Incorporate Brand Authenticity into Your Referral Marketing Strategy
by Jen Gray July 12, 2016July 12, 2016 Retailers need referral marketing now more than ever if they want to compete in e-commerce. The reason is that one company is completely dominating the space. In 2015, Amazon had $ 79.3 billion in total e-commerce sales. The next closest competitor, Walmart, had just $ 13.5 billion. … Continue reading 5 Tips to Win with Referral Marketing in Retail
by Josh Swenson July 10, 2016July 10, 2016 Turn the promise of partnerships into reality. The success of partner programs in B2B companies is highly variable. Many companies try various approaches, but what starts as a promising opportunity, often ends in unmet expectations from both companies in the partnership. After all, the idea of extending … Continue reading How Referral Partner Programs Outperform Resellers
by Chase Lee July 6, 2016July 6, 2016 A 2015 study by the Pew Research Center found that 64% of American adults own a smartphone — an increase of nearly 30% in merely four years. And, though not terribly surprising, the study also found that smartphone ownership is especially high among young Americans and those … Continue reading Mobile First: How to Make Your Referral Program Truly Cross-Platform
by Jen Gray July 6, 2016July 6, 2016 Every football fan remembers the over-the-top onslaught of commercials from DraftKings and FanDuel during the 2015 NFL season. With every break in the game, someone would pop up on the screen telling fans they could easily make money every week betting on fantasy sports. People quickly got … Continue reading 12 Surefire Ways to Hyper-Personalize Referral
by Andy Cockburn June 18, 2016 Follow @mentionmeshareJune 18, 2016 In the first of this three-part series on the psychology of referral, we’ll look at the concepts of social capital and social risk. The secret behind every successful referral is instilling a greater sense of one over the other in the mind of your customer. … Continue reading Psychology of Referral: What Motivates Customers to Refer a Friend?
by Amity Kapadia June 17, 2016 Follow @amitykapadiaJune 17, 2016 Think about the last time that you took out a loan or used an accountant to prepare your taxes. Even if your experience was positive, was it exciting enough to inspire you to refer the company to your friends, family, or colleagues? Did you run … Continue reading What the Data Says About Financial Services and Referral Marketing [Report]
by Jessica Edmondson June 5, 2016 Follow @ContentMktg2June 5, 2016 Why FinTech companies need a scalable referral marketing program It’s no secret that business in general is changing fast for the financial industry and FinTech (financial technology) is no exception. While FinTech companies (like Lending Club, CommonBond and Kabbage) originally focused on stealing small and … Continue reading How FinTech Lenders Can Disrupt The Banking Disruptors With Referral Marketing
