Sprite Campaign Takes Refreshing Approach To Privacy by Laurie Sullivan , Staff Writer @lauriesullivan, April 12, 2024 Privacy has become important to brands and consumers, but not the type one might expect from the brand Sprite and its parent, The Coca-Cola Company. Sprite’s latest campaign centers on privacy, but not Google’s Privacy Sandbox tools or alternatives to … Continue reading Sprite Campaign Takes Refreshing Approach To Privacy
Tag Archives: refreshing
Refreshing competitive search strategies in 2017
In the new year, columnist Thomas Stern argues we should adopt new strategies for monitoring and analyzing the competition. Here are his suggestions. Thomas Stern on February 2, 2017 With search marketing in a relatively constant state of evolution, refreshing competitive strategies is an exercise that is easily overlooked. As we enter a new … Continue reading Refreshing competitive search strategies in 2017
3 Refreshing Ways To Look At Marketing Analytics
It’s not just for data scientists anymore. Columnist Brian Massey shows us how to get creative and explore analytics from some unexpected sources. Brian Massey on April 9, 2015 My numbers are down. After spending my last few columns in deep dives on report sampling, tracking account holders, and measuring video, I thought I would … Continue reading 3 Refreshing Ways To Look At Marketing Analytics