Tag Archives: Reimagining

Marketers are reimagining their event strategies

A new CMO Council report finds the event marketing landscape vastly changed. Kim Davis on February 1, 2022 The CMO Council calls it “the NextGen event landscape” and says it will look “vastly different from pre-pandemic events.” In a new report, “NextGen Event Optimized for Outcomes,” a survey of 150 global marketing leaders finds that … Continue reading Marketers are reimagining their event strategies →

Reimagining a brand website

Branding Tools

Websites remain central to the digital experience. Here’s how to approach a relaunch Kim Davis on March 19, 2021 “It’s truly the focal point for almost everything we do. All of our sales and marketing activities, all roads lead back to the website: support comes back to the website, customer engagement comes back to the … Continue reading Reimagining a brand website →

Reimagining classic ad campaigns for a multi-screen world

Advertisement Industry

Here are a few best practices using well-known commercials from the past to illustrate the new demands on brands. Les Seifer on May 23, 2019 Imagine if some of the world’s most iconic television advertising campaigns were launched today. Apple’s famous “1984” Super Bowl commercial would need to be reworked for small screens. Budweiser … Continue reading Reimagining classic ad campaigns for a multi-screen world →

Reimagining the marketing funnel for the disrupted customer experience

Sales Funnel

To optimize for conversions, create reports based on segments, optimize landing pages and don’t assume visitors will follow a predetermined route. Luca Tagliaferro on May 21, 2019 Marketing funnels can help to convert your visitors into customers. However, this hardly ever happens. I have seen so many projects where the company didn’t take into account … Continue reading Reimagining the marketing funnel for the disrupted customer experience →

How Re-Imagining Vanilla Ice’s Lyrics Can Help Improve Proposal Processes

Business Development

by Kaitlyn MyersAugust 8, 2016 While Vanilla Ice pales in comparison to Bob Dylan and other generations’ spokespeople, we’ll always be grateful for his accidental contribution to helping us improve the RFP processes. Ah, Vanilla Ice. Who could forget him? 1990’s rap pioneer, fashion icon (if you like razor stripes on the side of your … Continue reading How Re-Imagining Vanilla Ice’s Lyrics Can Help Improve Proposal Processes →