Columnist Seth Price believes that the best martech sits at the intersection of old-school marketing and today’s digital technology, and next-gen CRMs that can manage this balance will help marketers connect with consumers in the most effective way possible. Seth Price on December 30, 2016 The way consumers interact with brands is constantly changing, … Continue reading Relationship marketing: The new CRM
Contributor Jeff Baum explains how you can nurture your prospect through the entire buying journey using search ads and paid social. Jeff Baum on December 27, 2016 A major shift I’ve observed taking place in both the paid search and social advertising industry is a move toward relationship marketing. Brands can no longer be available … Continue reading Improve your paid search & social through relationship marketing
Jody Glidden — November 9, 2016 — November 9, 2016 “We manage” doesn’t inspire much confidence, does it? Take the following interaction, for instance: Question: How do you attract and engage new clients while making sure your existing clients are happy? Answer: Oh, we manage. Sure, you won’t find many executives who would respond this … Continue reading What Is Relationship Intelligence and How Do Companies Acquire It?
by Lisa Manthei Follow @emarsysOctober 23, 2016 It costs a lot to acquire a new customer, but unfortunately for marketers, most will make a single purchase and never return to make another. Cultivating a repeat customer, on the other hand, costs far less than acquiring a new customer. In fact, it costs between five and … Continue reading What’s the Relationship Between Personalized Marketing & Customer Retention?
by Brian Basilico Follow @bbasilicoOctober 18, 2016 Let’s talk about relationship marketing. What is relationship marketing? Wikipedia defines it as “something that was first defined as a form of marketing developed from direct response marketing campaigns, which emphasizes customer attention and satisfaction rather than a focus on sales transactions.” So relationship marketing differs because it’s … Continue reading How To Embrace Relationship Marketing To Expand Your Business
by Anand Srinivasan Follow @anand_srinivOctober 11, 2016 Customers switch vendors all the time. No matter how long a business relationship has lasted, there are always issues that crop up that will demand its termination. While some issues may be resolved amicably, others may not. Regardless of how each of your business relationships turn out, there … Continue reading How To Not Burn Your Bridges In A Business Relationship
by Johnny MarxOctober 9, 2016 Manufacturers have two primary channels for getting their products to market and putting them in the hands of customers. The first channel is direct sales, which holds many challenges for manufacturers. Direct sales—selling directly to customers—requires manufacturers to be specialists in every aspect of the marketing and supply chain strategies … Continue reading The Manufacturer-Distributor Relationship
Columnist Julie Joyce goes through the biggest red flags for a client and link provider relationship so you each know when it’s time to say goodbye. Julie Joyce on September 14, 2016 It seems that everyone wants to outsource or hand off their link development. One of the most common reasons people contact me is … Continue reading When to end your client/link provider relationship
by David Crane Follow @davidfcraneSeptember 5, 2016 Sales-marketing alignment has seemingly been written about more than any other B2B marketing topic. (Well, maybe not as much as account-based marketing.) We’ve certainly written our fair share on the subject. However, as much as previous sales-marketing-kumbaya content has served its purpose in the past, times are changing…and … Continue reading Conjoined Twins: The Emerging Sales-Marketing Relationship
Things started out so well between you and your agency, but now it seems that you just aren’t seeing eye to eye anymore. What can you do? Columnist Jacob Baadsgaard explains how to set things right — or break things off. Jacob Baadsgaard on July 21, 2016 You may have heard the news when … Continue reading Is your online marketing agency relationship worth saving?
