Sabel HarrisApril 7, 2015 One of the biggest barriers to overcome in great relationship management is the moment of terror. Know it? It happens right before you press that Send button. That fear that your message won’t be welcome. That your contact, instead of thinking positively of you, will press the Delete key on your … Continue reading Relationship Building With Influencers, Executives, And VIPs
How can you turn your loyal customers into advocates? Columnist Jim Williams discusses best practices for advocate marketing. Jim Williams on March 12, 2015 In a SaaS business, customer loyalty is vital to your company’s success. Many businesses won’t turn a profit in the first few months — or years — after acquiring a new customer. They count … Continue reading The Symbiotic Relationship Between Customer Loyalty & Advocacy
Personal Branding BlogFebruary 10, 2015 3 Tips to Get Started As a small business owner, you are always on the lookout for affordable ways to spread the good word about your business to potential customers. More importantly, you want to connect and maintain healthy relationships with customers, as this is how you guarantee good business … Continue reading Email is a Relationship and a Conversation
Brian HansfordJanuary 7, 2015 More Focus Needed on the CMO and CEO Relationship CMO’s are the Stretch Armstrong of business, especially with B2B tech companies where they get pulled and twisted in multiple directions. CMO’s develop market strategy and manage new channels of customer engagement and identify new opportunities for core innovations. CMO’s have to … Continue reading More Focus Needed on the CMO and CEO Relationship (and Less CIO)
Tamara McClearyJanuary 4, 2015 What does it require to take your business or personal life from Good to Great? I have found in my research and experience the same traits that create a great personal life also create a powerful business life. What’s good for you personally is good for your business as both are … Continue reading Good To Great: Creating Core Values In The Relationship Economy
Karol Krol December 17, 2014 There’s a common opinion circulating around in the business world that there are significantly more ways to fail at something than there are to succeed. And it’s hard to disagree with such a statement. I mean, there’s just so many things that can go wrong when you’re a small business owner. For … Continue reading 10 Ways to Ruin Your Relationship With Customers Through Bad Email Marketing
Johnny Mone November 26, 2014 The Tech Track 100 produces a report every year which identifies the fastest growing technology companies in the UK. It uses the amended London Stock Exchange’s (LSE) techMARK definition of a technology company as one that ‘shows a commitment to innovation, research and product development, and operates in sectors … Continue reading The Relationship Between Rapid Revenue Growth and Investment
By Jodi Beuder, Published November 6, 2014 Wouldn’t it be great if those working in customer-service environments could look into a crystal ball and predict how customer expectations and behaviors were changing so that agent training and software development could co-evolve? While it is difficult to pinpoint exactly where changes will occur, there are … Continue reading Latest Trends In Customer Relationship Management (CRM) Programs
By Yvonne Lyons, Published October 24, 2014 If you work with an outsourced marketing firm or agency to help you execute your marketing strategy, you probably assume the relationship will make your life easier and will ultimately drive top-line revenue in the form of leads, new prospects and new customers. And you should. When that … Continue reading Are You A Bad Client? Fix The Agency Relationship, Generate More Revenue
In a fast-paced, ever-changing sales environment, your sales team needs to stay on top of shifting prospect demands and new approaches to lead generation. Yet, many companies still hold on to a relic from telemarketing’s past: the sales script. Due to the expansive influence of social proof and online research, the prospect (and not your … Continue reading Why Sales Scripts Are A Solid Start To A Bad Customer Relationship
