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Old-school tactics like corporate gifts, swag and snail mail are brand new and effective people who grew up online. Constantine von Hoffman on March 10, 2025 AI personalization is everywhere, but it’s not everything. Only humans can provide the genuine interaction and empathy to build lasting customer relationships. While AI can help identify your … Continue reading AI can find your ideal customers, but only humans can build real relationships
April 29, 2024 How to build meaningful professional relationships These steps can help you build genuine professional relationships that last. BY Andrew Fennell Cultivating meaningful professional relationships can open doors to all kinds of exciting new career opportunities. However, it takes a certain set of skills to be able to build, and keep, these relationships. These … Continue reading How to build meaningful professional relationships
The influencer marketing platform will give brands direct access to the Snapchat creator community. Kim Davis on February 13, 2024 Traackr, the international influencer marketing platform, is partnering with Snap Inc. to help brands build influencer relationships. A Traackr integration via the Snapchat Creator API aims at making it easier for brands to connect with … Continue reading Traackr partners with Snap to boost influencer relationships
By Grace Snelling November 14, 2023 It’s been almost a decade since the dating app Bumble—where women always make the first move—launched online. But according to founder Whitney Wolfe Herd, the company’s core mission hasn’t changed much. “I wanted to give women control over their relationships, create a safer experience for them on the … Continue reading Bumble’s founder hopes to use AI to prevent toxic relationships before they happen
Persistent and Personalized: Adore Me Sees AI Opening New Relationships With Customers by Steve Smith , Staff Writer @popeyesm, July 28, 2023 At our Spring edition of the Brand Insider Summit: D2C, Adore Me’s Ranjan Roy proved an excellent guide to the promise of generative AI for e-commerce processes. Everyone is testing and learning how to … Continue reading Persistent and Personalized: Adore Me Sees AI Opening New Relationships With Customers
By Katherine C. Kellogg, Erin L. Kelly, and Constance N. Hadley March 05, 2023 Hybrid work is here to stay in many organizations. Employees value the flexibility of remote work so much that many have resisted mandates to spend more time in the office. But managers face special challenges leading teams whose members … Continue reading Why neglecting work relationships can sabotage innovation and productivity, according to research
Don’t let B2B internal disconnects limit customer relationships, affect revenue results and hamstring your GTM teams’ productivity. Scott Vaughan on October 10, 2022 The growing impact of B2B internal disconnects is limiting our customer relationships, affecting our revenue results and hamstringing our go-to-market (GTM) teams’ productivity. The longer these disconnects go unchecked, the more negative … Continue reading 4 ways to address B2B disconnects and drive customer relationships and revenue
Instacart Ads for CPGs brings customers closer to brands, but grocers could get left in the dust. Chris Wood on February 1, 2022 Last week, Instacart, the platform that offers grocery delivery and pick-up from local stores, announced new Instacart Ads products that boost CPG brand exposure to customers. The new products include brand pages … Continue reading How Instacart’s new ad products disrupt grocers while strengthening brand relationships
Customer relationships are strengthened through personalized communication. Corey Patterson on January 12, 2022 “The first things we always want to think about in the customer journey are what the customer is doing and how they are interacting with us as a brand,” said Ben Tepfer, senior technical evangelist at Adobe, at our MarTech conference. “As … Continue reading How to improve customer relationships with personalized messaging
Alejandra Zilak December 19, 2021 Email marketing has a lot of benefits: You can communicate directly with your target audience, you can personalize them, and you can build long-term relationships with your customers. But this type of marketing is nuanced and requires a lot of planning and strategizing. Luckily, here’s a nifty guide of best … Continue reading 12 Email Marketing Best Practices for Building Relationships
