Customers really don’t want AI being used for customer service. A Gartner survey found 53% saying it might make them switch to a competitior. Constantine von Hoffman on July 11, 2024 You might want to hold off on using AI for customer service: 64% of customers don’t want companies to replace people with bots, … Continue reading AI-powered martech releases and news: July 11
The smallest companies are biggest AI adopters: 42% of companies with 10 or fewer employees are now using it, only 23% of those with 100+ are. Constantine von Hoffman on June 27, 2024 Small companies are the biggest adopters of AI, according to a new report. Pipedrive’s Annual State of Sales and Marketing report … Continue reading AI-powered martech news and releases: June 27
June 25, 2024 Notion releases new tools to make website building easier The company’s new Notion Sites tool can be used for quickly building personal, professional, and corporate web pages. BY Steven Melendez Users of Notion, the digital tool commonly used for note-taking, brainstorming, and corporate knowledge-sharing, will now find it easier to build public websites … Continue reading Notion releases new tools to make website building easier
Is AI an existential threat to humanity? Probably not. Will that stop people from spending billions to prevent it? Probably not. Constantine von Hoffman on June 20, 2024 One of OpenAI’s founders has a new company dedicated to solving a problem that doesn’t exist and likely never will. Ilya Sutskever’s Safe Superintelligence is focused … Continue reading AI-powered martech news and releases: June 20
Better customization for Interactive Webinars and an easier way to re-use chat flows lead the June releases. Amanda Giacobassi on June 18, 2024 Adobe Marketo’s June updates improve the functionality of the platform’s Interactive Webinars and Dynamic Chat Conversational Flows. Also this month comes word that LinkedIn LaunchPoint connections in Marketo will require re-authentication … Continue reading Marketo’s June 2024 releases upgrade Interactive Webinars, Dynamic Chat Flows
There’s cashing in on a trend and then there’s Oral-B adding AI to a toothbrush and calling it the “Genius X.” Should have gone with Ex-Genius instead. Constantine von Hoffman on June 13, 2024 Was the text in the ad AI-generated or did it require a human to create the typo in “where your … Continue reading AI-powered martech news and releases: June 13
By one calculation companies spent $50 billion on NVIDIA chips used to train AI last year but only brought in $3 billion in revenue. Constantine von Hoffman on June 6, 2024 No one doubts AI can be a great help to businesses. However, is it any good as a business? None of the companies … Continue reading AI-powered martech news and releases: June 6
The framework establishes a mechanism for data deletion requests that complies with privacy laws in the US, EU and Canada. Constantine von Hoffman on June 5, 2024 In a move that will simplify life for marketers, the IAB Tech Lab today released its Data Deletion Request Framework. The framework establishes a standardized mechanism … Continue reading IAB Tech Lab releases Data Deletion Request Framework
The huge amount of media attention given to AI hasn’t created much interest in the general public, according to a new study. Constantine von Hoffman on May 30, 2024 Since OpenAI made ChatGPT publicly available at the end of 2022, artificial intelligence has ridden a tidal wave of earned media attention. This has created … Continue reading AI-powered martech news and releases: May 30
Understand the roles of earned media and crisis communications under the PR umbrella and why startups need all three for success. Shama Hyder on May 17, 2024 You’ve got a solid business plan and secured funding, and you are eager to introduce your brand to the media. You’re told that you need PR, which … Continue reading Why startups need more than just press releases
