Tech companies are spending a lot on ads touting AI, despite more research showing it turns off consumers. Constantine von Hoffman on August 15, 2024 Tech companies are spending a lot of money on ads about AI, despite tons of research showing consumers’ dislike for it. As observed here last week, products mentioning AI … Continue reading AI-powered martech news and releases: August 15
The platform, powered by Safeguard Privacy, will keep the adtech industry current on privacy compliance. Chris Wood on August 13, 2024 Today, IAB launched the updated IAB Diligence Platform, a third-party privacy compliance solution available for digital advertisers, agencies, adtech companies and publishers. The platform initially rolled out in January to begin the process … Continue reading IAB releases updated IAB Diligence Platform
Consumers are really, really not impressed with AI, consistently preferring products that don’t mention AI over those that do. Constantine von Hoffman on August 8, 2024 Does your consumer product have AI? Do yourself a favor and don’t tell anyone. A study of 1,000 people found products described as having AI were consistently less … Continue reading AI-powered martech news and releases: August 8
Having used up all the available human-made data, scientists are now training large language models on AI-created data. This is a very bad idea. Constantine von Hoffman on August 1, 2024 Charles II of Spain What do artificial intelligence and the Holy Roman Empire have in common? Inbreeding by both produced something called the … Continue reading AI-powered martech news and releases: August 1
The IOC’s AI agenda, aimed at cleaning up its image and improving the Olympics, results in social media monitoring and athlete support chatbots. Constantine von Hoffman on July 25, 2024 Welcome to The Olympics, now with AI! Earlier this year, the International Olympic Committee (which definitely no longer has any problems with corruption) released … Continue reading AI-powered martech news and releases: July 25
80% of consumers expect a future where marketers stop advertising to humans and instead target the AI assistants that will do all the shopping. Constantine von Hoffman on July 18, 2024 Predicting the future is a rube’s game and AI is no exception. Nonetheless, the fine folks at Ericsson put out a list of … Continue reading AI-powered martech news and releases: July 18
Customers really don’t want AI being used for customer service. A Gartner survey found 53% saying it might make them switch to a competitior. Constantine von Hoffman on July 11, 2024 You might want to hold off on using AI for customer service: 64% of customers don’t want companies to replace people with bots, … Continue reading AI-powered martech releases and news: July 11
The smallest companies are biggest AI adopters: 42% of companies with 10 or fewer employees are now using it, only 23% of those with 100+ are. Constantine von Hoffman on June 27, 2024 Small companies are the biggest adopters of AI, according to a new report. Pipedrive’s Annual State of Sales and Marketing report … Continue reading AI-powered martech news and releases: June 27
June 25, 2024 Notion releases new tools to make website building easier The company’s new Notion Sites tool can be used for quickly building personal, professional, and corporate web pages. BY Steven Melendez Users of Notion, the digital tool commonly used for note-taking, brainstorming, and corporate knowledge-sharing, will now find it easier to build public websites … Continue reading Notion releases new tools to make website building easier
Is AI an existential threat to humanity? Probably not. Will that stop people from spending billions to prevent it? Probably not. Constantine von Hoffman on June 20, 2024 One of OpenAI’s founders has a new company dedicated to solving a problem that doesn’t exist and likely never will. Ilya Sutskever’s Safe Superintelligence is focused … Continue reading AI-powered martech news and releases: June 20
