Better customization for Interactive Webinars and an easier way to re-use chat flows lead the June releases. Amanda Giacobassi on June 18, 2024 Adobe Marketo’s June updates improve the functionality of the platform’s Interactive Webinars and Dynamic Chat Conversational Flows. Also this month comes word that LinkedIn LaunchPoint connections in Marketo will require re-authentication … Continue reading Marketo’s June 2024 releases upgrade Interactive Webinars, Dynamic Chat Flows
There’s cashing in on a trend and then there’s Oral-B adding AI to a toothbrush and calling it the “Genius X.” Should have gone with Ex-Genius instead. Constantine von Hoffman on June 13, 2024 Was the text in the ad AI-generated or did it require a human to create the typo in “where your … Continue reading AI-powered martech news and releases: June 13
By one calculation companies spent $50 billion on NVIDIA chips used to train AI last year but only brought in $3 billion in revenue. Constantine von Hoffman on June 6, 2024 No one doubts AI can be a great help to businesses. However, is it any good as a business? None of the companies … Continue reading AI-powered martech news and releases: June 6
The framework establishes a mechanism for data deletion requests that complies with privacy laws in the US, EU and Canada. Constantine von Hoffman on June 5, 2024 In a move that will simplify life for marketers, the IAB Tech Lab today released its Data Deletion Request Framework. The framework establishes a standardized mechanism … Continue reading IAB Tech Lab releases Data Deletion Request Framework
The huge amount of media attention given to AI hasn’t created much interest in the general public, according to a new study. Constantine von Hoffman on May 30, 2024 Since OpenAI made ChatGPT publicly available at the end of 2022, artificial intelligence has ridden a tidal wave of earned media attention. This has created … Continue reading AI-powered martech news and releases: May 30
Understand the roles of earned media and crisis communications under the PR umbrella and why startups need all three for success. Shama Hyder on May 17, 2024 You’ve got a solid business plan and secured funding, and you are eager to introduce your brand to the media. You’re told that you need PR, which … Continue reading Why startups need more than just press releases
An AI policy roadmap put out by a bipartisan group of senators is being blasted because it doesn’t provide protections for the public. Constantine von Hoffman on May 16, 2024 A group of U.S. senators including Senate Majority Leader Charles Schumer (D-NY) released a proposed roadmap for AI policy (June 06, 2024). The senators, … Continue reading AI-powered martech releases and news: May 16
Last year 3000 new martech “tools” were released. More than 75% were genAI-based and many of those re-branded ChatGPT content generators. Constantine von Hoffman on May 9, 2024 This week saw the annual release of The Martech Landscape which has 14,106 “tools,” an increase of about 3,000 from last year. Please read Kim … Continue reading AI-powered martech releases and news: May 9
Agencies lead the AI-powered charge for clients with WPP’s Claude integration. Plus, AI improvements to customer conversations, site building and more. Chris Wood on May 23, 2024 This week, WPP announced a new initiative making Anthropic’s Claude AI model family available across its agency network. The Claude models — including Opus, Sonnet and Haiku … Continue reading AI-powered martech releases and news: May 23
April’s update also includes changes to permission for both users and admins. Nate Mattison on May 6, 2024 The April releases for Adobe Marketo deliver enhancements to existing features and changes permissions for both users and administrators. Audit Trail enhancements are also on the way, though they haven’t been released at this time. Here’s … Continue reading Marketo April 2024 releases: Webinar enhancements, Activities API update and more
