Ellen Hart — August 28, 2017 — August 28, 2017 freephotocc / Pixabay Providing a personalized brand experience is no longer a nice-to-have for businesses. In today’s saturated marketplace, digitally competent consumers are well aware that they can choose from hundreds of companies for any given product or service. As a result, consumers are far … Continue reading 3 Ways to Boost Email Relevancy With Personalized Imagery
by Chuck Martin, Staff Writer, July 20, 2016 Beacons are helping shoppers find what they want. The beacons installed at retailers and restaurants in one of the earliest and wide-spread deployments are driving consumer engagement and sales. That’s what’s happening on the mile-long Regent Street, the Fifth Avenue of London, where beacons are sending messages … Continue reading Beacons On Regent Street: Location, Relevancy Drive 48% To Use More Than Twice A Month
by Becca Crouse March 29, 2016March 29, 2016 This month, Instagram announced its plans to apply a relevancy algorithm to its main feed, which would no longer display images or videos in chronological order. Instead, the company explained the algorithm will pull and show posts in an order based on the “likelihood you’ll be interested … Continue reading How Brands Can Master Instagram’s New Relevancy Algorithm
ZOG DigitalJuly 23, 2015 Earlier this morning, Twitter released event targeting to help brands and marketers target their ads at users already engaged with live events. This update provides three new tools (Calendar, Insights, and Activation) to improve audience targeting and content relevance by integrating trending events and user data into campaign strategies. Update Highlights: … Continue reading Improve Twitter Advertising Relevancy And Automation With New Event Targeting Tools
