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By Elizabeth Segran July 27, 2023 Right now, there are few brands in the world as big as Barbie. One person responsible for the current Barbiemania is Richard Dickson, who has been Mattel’s president and chief operating officer since 2014. (August 11, 2023), it was announced he had been appointed the new CEO of … Continue reading Three things Gap’s incoming CEO can do to make the brand relevant again
By Kim Rittberg June 18, 2023 I’m not a futurist or technologist but my early forays into ChatGPT have shown me it’s useful for ideation in content creation and I’ve begun to incorporate it into my video courses. I’ve even used it for some tedious tasks (but with a heavy hand in the editing). … Continue reading This is how to stay relevant at work in the age of AI
Digital PR is Still a Relevant Marketing Tactic in 2023 Adam Torkildson / 02 May 2023 We obviously live in a fast-paced business environment, and your marketing techniques should reflect this. A particular marketing or PR campaign may have been successful for you a year or two ago, but that doesn’t mean it will … Continue reading Digital PR is Still a Relevant Marketing Tactic in 2023
Keep high-value customers interested with mobile messages after they’ve downloaded your app. Chris Wood on January 19, 2023 Customers download your app because they want to know more about what your brand has to offer. Mobile messages can maintain and grow the relationship, but you have to use the right communications. “Downloading an app is … Continue reading How to send mobile app messages that build loyalty and stay relevant
How Older Brands Stay Relevant To Gen Z by Steve Ellwanger , October 7, 2022 Image above: Adding flavoring to make Cheetos even spicier. When it comes to CPG brands and their “magnetism” with the Gen Z cohort, it actually pays to be old. That’s because consumers born between 1997 and 2012 grew up … Continue reading How Older Brands Stay Relevant To Gen Z
Optimizing For Faster, More Relevant Ad Matches Based On Recommendations by Laurie Sullivan @lauriesullivan, July 13, 2022 WhizzCo has improved its process to continually optimize the performance of content recommendations. On Wednesday, the company announced the changes, which are intended to provide more relevant and faster matches of ads to users based on the content. … Continue reading Optimizing For Faster, More Relevant Ad Matches Based On Recommendations
By Dale LaRue June 27, 2022 Our exposure to chatbots is at an all-time high. From customer service to commerce to healthcare, chatbots are the fastest growing brand communication channel, thanks to their ability to handle issue resolution, remove friction in surfacing common information, and enable self-service to relieve human bottlenecks. But … Continue reading Chatbots need to evolve to stay relevant in the age of virtual assistants
53% Of Survey Participants Say Radio, Podcast Ads Are More Relevant Than Other Media by Laurie Sullivan , Staff Writer @lauriesullivan, April 13, 2022 Audio may prove itself as an influential performance media if it can directly attribute the message to the results, such as a purchase or the download of content like a digital song. I … Continue reading 53% Of Survey Participants Say Radio, Podcast Ads Are More Relevant Than Other Media
How marketers can build a better customer experience strategy using a CDP. Corey Patterson on January 14, 2022 Ross Moses, Senior Director of Analytics and Insights at the United States Soccer Federation, saw a need to re-evaluate how the organization interacted with its customer base. Despite the vast amount of digital resources available, he found … Continue reading 3 ways to deliver more relevant customer experiences
Stan Peake May 17, 2021 If the pandemic has reminded (or taught) entrepreneurs anything, it’s resourcefulness. In some cases, waning or obsolete markets forced founders to rethink the utility of their suddenly useless inventory stockpile. In other cases, lockdowns or travel restrictions simply prevented business as usual from running its course, and executives and business … Continue reading How to Pivot to Stay Relevant in Business Today
