Rich Scott — December 12, 2018 — December 12, 2018 Money impacts all our lives in many different ways. It pays for the essentials that keep us healthy and safe. It enables us to be ready for future expenses and plan new experiences. And it makes us feel good when we can share it with … Continue reading Staying Relevant Amidst an Abundance of DIY Financial Tools
Johnathan Dane — June 19, 2018 — June 19, 2018 Whether single keyword ad groups (SKAGs) are old news or a new find to you, they’re quickly becoming a well-known best practice for PPC account setup. First, what are the main benefits for ecommerce managers and brands? Why SKAGs Are Important for Ecommerce Brands Get … Continue reading How to Use Single Keyword Ad Groups (SKAGs) to Drive Highly Relevant, Highly Targeted PPC Traffic
By Jennifer Warren June 19th, 2018 Feeling lost! Ain’t you? After all, you have marshalled your mind, money, and matter into creating those stupendous online ad campaigns, only to cold-shouldered by dismissive conversion rates. So, where did things actually go wrong? Why are your online ad campaigns not converting, though things seem incredibly fine on … Continue reading How AI-Powered Platforms Find Real, Relevant Traffic For Your Online Ads
Contributor Jeff Baum recommends ongoing technical and soft skills training for your PPC team. Jeff Baum on May 11, 2018 The paid search world continues to grow and evolve at an extraordinary rate. Machine learning and automation are changing how the paid search professional operates. Account managers must be more customer service- and business-oriented … Continue reading Stay sharp and relevant with ongoing PPC training
Kevin George — April 23, 2018 Follow @imkevin_monk — April 23, 2018 As an email marketer, it’s your job to recognize and pay attention to the needs of your subscribers. When someone signs up for your email list, it’s because they expect to get something worthwhile in return from you. To succeed in email marketing, … Continue reading How to Make Your Emails More Relevant and Effective
Jomer Gregorio — March 20, 2018 Follow @JomerGregorio — March 20, 2018 Search Engine Optimization (SEO) is without a doubt a powerful digital marketing strategy to gain traction in the online world. Over the years, it has seen many changes – such as the shift from exact match keywords to long-tail search terms – that … Continue reading Is SEO Still Relevant in 2018? [Infographic]
Contributor Eric Enge shows us how to determine if a webpage is relevant for the keywords it targets and what do to when it falls flat. Eric Enge on February 28, 2018 We all want to rank well, but there are times when it seems nearly impossible to do so. There can be many … Continue reading An easy way to see if Google thinks your webpages are keyword relevant
Oksana Tunikova — February 16, 2018 — February 16, 2018 coffeebeanworks / Pixabay If given a choice, would you get rid of all ads once and for all? If the answer is resounding “yes”, this article is not for you. Instead of reading, install a quality ad blocker and enjoy ad-free internet forever after. However, … Continue reading How to See More Relevant Ads on Social Media
Kerry Dye — January 5, 2018 — January 5, 2018 Alexandra_Koch / Pixabay In 2011, Google rocked the online world with its first Panda algorithm update. For the first time, webmasters were being hit with search penalties for breaking Google’s guidelines and 12% of all searches were affected by the update. Panda marked the beginning … Continue reading Is Google’s Panda Algorithm Still Relevant In 2018?
Sahail Ashraf — October 22, 2017 Follow @BizGrowInsights — October 22, 2017 The humble blog is now centuries old (or it perhaps seems that way anyway). It has not changed much apart from the time Google killed off thousands of blogs because they were basically spamming the internet. You can still build up a following … Continue reading How To Make Sure Your Client’s Blog Is Still Relevant In 2017
