Tag Archives: relevant

7 Ways to Keep Your Conference Relevant Year After Year

Sanjay Castelino — October 2, 2017 Follow @SanjayCastelino — October 2, 2017 We’ve all been there — bland conferences where attendees trudge through endless rows of booths, scan their tags dutifully, and feign interest in yet another predictable sales pitch. Those conferences bore and lose relevance quickly. However, there are best practices you can follow … Continue reading 7 Ways to Keep Your Conference Relevant Year After Year →

Using LinkedIn to Stay Relevant to Recruiters

LinkedIn Utilization

Matt Gill — July 25, 2017 — July 25, 2017 geralt / Pixabay In my last blog post, “The Latest LinkedIn Change—Have You Kept Up?, I shared a bit of the behind-the-scenes view on how recruiters are using LinkedIn as a tool for tracking and communicating to potential candidates. In this post, I’ll focus on … Continue reading Using LinkedIn to Stay Relevant to Recruiters →

Making Your Content Locally Relevant

Content Strategy

By Mandy Boyle May 8th, 2017 For businesses with multiple locations or large brands with dozens (or more!) distribution points, it can seem daunting to create content that’s specific to each and every geographic region you serve. While it may be a lot of work, it’s well worth the effort. Content that is locally … Continue reading Making Your Content Locally Relevant →

If you want to deliver relevant ads, you’ve got to get better at using data

Columnist Grace Kaye believes marketers need to be more willing to use the insights gained from data to help shape their marketing strategies. Grace Kaye on May 8, 2017 Programmatic has created the opportunity for truly data-driven marketing. Yet still, 50 percent of all marketing is irrelevant to the consumer, according to the latest … Continue reading If you want to deliver relevant ads, you’ve got to get better at using data →

How To Build A Better, More Relevant Audience on Instagram

Instagram Engagement

Sahail Ashraf — April 28, 2017 Follow @Talcontent— April 28, 2017 One of the golden rules of marketing is ‘make sure you’re talking to the right audience’. With a brand online, and on social media, this can sometimes turn out to be less than straightforward. Social media is capable of bringing a lot of people … Continue reading How To Build A Better, More Relevant Audience on Instagram →

Are Backlinks Still Relevant for SEO in 2017?

SEO Audit

Susan Gilbert — March 23, 2017 Follow @SusanGilbert— March 23, 2017 Why You Still Need Backlinks for SEO I am often asked: What is a backlink? and Should I still care about them? Backlinks are essential for a successful website, and when you are deciding how you will go about obtaining additional backlinks, you must … Continue reading Are Backlinks Still Relevant for SEO in 2017? →

5 Tips for Relevant Customer Messaging

Customer Engagement

Elisa Ciarametaro — November 18, 2016 Follow @elisaciarametar— November 18, 2016 Relevant messaging strives to deliver the right message to the right audience at the right time. Yet to establish a credible connection with a potential buyer, sellers have to be willing to take the time to understand their prospects in detail. A good messaging … Continue reading 5 Tips for Relevant Customer Messaging →

LinkedIn: A Helpful Tool or a Time-Soaking Distraction? (Part 2 of 3) How is This Relevant to Me?

LinkedIn Utilization

James Potter — November 9, 2016 Follow @thelinkedinman— November 9, 2016 Part 1 Through running training sessions and talks I have spoken to countless businesses across the country and indeed around the world. We all understand the value of generating new business, so one of my favourite exercises when talking to someone is to … Continue reading LinkedIn: A Helpful Tool or a Time-Soaking Distraction? (Part 2 of 3) How is This Relevant to Me? →

Why building relevant ads in a cookie-free world comes down to context

Advertisement Mistakes

As more consumers worry about privacy, a cookie-based approach to ad targeting is no longer an effective solution. Contributor Giovanni Strocchi explains why contextual relevance is the answer. Giovanni Strocchi on October 26, 2016 Targeted ads work. If the rise of digital has taught marketers anything, it’s that advertising must be highly relevant to achieve … Continue reading Why building relevant ads in a cookie-free world comes down to context →

Can location make native ads better and more relevant?

Location Marketing

Placecast says its location-enabled units outperform conventional native ads. Greg Sterling on October 17, 2016 Placecast is bringing location intelligence to native advertising to improve relevance and performance. The company also announced last week that it has been awarded two patents pertaining to “location data management and targeting.” Placecast is one of the longest-existing … Continue reading Can location make native ads better and more relevant? →