by Benjamin BrandallSeptember 24, 2016 What is Business Process Outsourcing (BPO)? Yes, business process outsourcing is something that Coca-Cola does and spends millions on and something Vodafone uses IBM for to build its customer-related IT requirements, but it’s also for anyone and everyone. It doesn’t have to be done on a massive enterprise scale, and … Continue reading Is Business Process Outsourcing Relevant For Your Small Business?
by Bonnie Harris Follow @waxgirl333September 11, 2016 Geography has significant importance when it comes to creating customized and local landing pages. If you own a burger joint based in Newark, you’d want to create a website with geo-targeted landing pages that contain information about this city. Most importantly, however, you’d want these landing pages to … Continue reading 4 Actionable Ways to Drive Relevant Traffic to a Geo-Targeted Landing Page
by Brannon Brooks Follow @killbrannonAugust 31, 2016 Google has seemingly slapped down all attempts at marketing for the purposes of SEO in the last few years. Understand that in the past SEO was about stuffing keywords into content and throwing out lots of back links. SEO was something you actively worked towards But Google wants … Continue reading Is SEO Still Relevant In The Modern World Of Digital Marketing?
How can Twitter get ahead in the social advertising space? Columnist Brad O’Brien discusses four initiatives that will help the platform thrive and resonate more with marketers. Brad O’Brien on August 18, 2016 When asked where my clients put their social advertising dollars to drive real ROI, I frequently find myself saying, “Facebook is like … Continue reading 4 ways for Twitter to stay relevant
How do you get people to open and engage with your emails? Columnist Scott Heimes says it’s all about sending what they want to receive. Scott Heimes on July 20, 2016 Every email marketer’s goal is to deliver engaging messages to the people who are actually interested in receiving them. And while that’s easier … Continue reading 5 ways to send the most relevant emails to your recipients
by Morgan Schuman July 8, 2016July 8, 2016 With so many different ways to reach your audience, you might think that Pay-Per-Click (PPC) advertising is an unnecessary use of your valuable advertising dollars. But before you think about pulling the plug on your PPC campaign, there are a few things to know. Here are the … Continue reading Is Pay-Per-Click (PPC) Still Relevant?
Quality content is great, but it won’t improve your SEO if it’s not based on solid keyword research. Columnist Jayson DeMers shares his tips for focusing your content on the right keywords. Jayson DeMers on April 5, 2016 The worlds of content marketing and SEO are constantly changing, and it can be difficult to … Continue reading How to find relevant and proof terms for your content
by Luana Spinetti March 12, 2016 Follow @LuanaTFMarch 12, 2016 Are you still wondering what domain extension to choose for your new blog or your new project? Registrars tend to stress the benefits of a certain TLD over another in terms of SEO, but should you listen to that advice? Actually, NO. There are plenty … Continue reading Are TLDs Really Relevant for SEO?
by Rupert Adam March 8, 2016 Follow @emailcenterMarch 8, 2016 When is something relevant? Marketers are all striving to have more relevant email content with their email marketing but are they getting confused between relevance and the tools to get there, segmentation and personalisation? Segmentation is the process of selecting who should get a particular … Continue reading Irrelevant vs. Relevant Email Content
by Louis Foong February 19, 2016 Follow @thealeagroupFebruary 19, 2016 How would you feel if I told you that the best tactic to build up your brand’s relevance not only wouldn’t cost you a thing, but it wouldn’t even require you to do any work? Chances are, you’d laugh and think that I was joking. … Continue reading How User Generated Content Will Keep You Relevant [Infographic]
