Tag Archives: relevant

How to Determine What Data is Relevant and What is Distracting

by Pam McBride December 16, 2015 Follow @leadsiftDecember 16, 2015 Social data is real, and it’s not going away. It’s not a buzzword, not hype, and not industry jargon. It is the best competitive advantage out there, and it’s something that marketers can’t afford to ignore. Many businesses have access to social data. They’ve moved … Continue reading How to Determine What Data is Relevant and What is Distracting

Attention Marketers: Hashtag Campaigns Work When They’re Culturally and Personally Relevant

by Brian Solis November 14, 2015November 14, 2015 Hashtags are everywhere and brands are aiming to capitalize on all things UGC (user generated content). But sometimes, brands jump onto digital trends without truly understanding why they’re culturally relevant, in this case hashtags, and how to be part of the conversation in meaningful and effective ways. … Continue reading Attention Marketers: Hashtag Campaigns Work When They’re Culturally and Personally Relevant

How to Make Yourself Relevant on LinkedIn

Kaeleigh PhillipsOctober 14, 2015 LinkedIn is a powerful resource for employees and businesses. This online resource connects career oriented individuals to the business community and forges valuable connections. Networking is an essential part of the business world and knowing how to navigate this online workspace can be an essential asset. Maximizing Your Profile Implementing as … Continue reading How to Make Yourself Relevant on LinkedIn

6 Reasons The Balanced Scorecard Is Still Relevant Today

Ted K. JacksonJuly 31, 2015 If you’re looking for a good strategic management framework, you’ve most likely come across the Balanced Scorecard (BSC). It was created by Drs. Robert S. Kaplan and David P. Norton in 1992—over 20 years ago. So, you’re likely wondering, “Is it still relevant?” I’ll cut right to the chase: the … Continue reading 6 Reasons The Balanced Scorecard Is Still Relevant Today

Be Relevant In the Moment That Matters: Programmatic Buying & Digital Ads

Ryan ParkerJuly 23, 2015 You may or may not be aware, but there are currently digital platforms in use that are fundamentally reshaping the entire advertising landscape. These platforms are automating the majority of the ad buying and selling processes, and happen to be doing so with more efficiency and increased accuracy of execution than … Continue reading Be Relevant In the Moment That Matters: Programmatic Buying & Digital Ads

How To Stay Relevant When Your Email Subscribers Are Always On The Move

As more people than ever are traveling or moving to new locales, how do you ensure your emails are relevant, no matter where your subscribers happen to be? Columnist Andrew King has some tips. Andrew King on July 10, 2015   It’s common knowledge these days that emails you send could be opened anywhere and … Continue reading How To Stay Relevant When Your Email Subscribers Are Always On The Move