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The C-suite understands the importance of CX and its place as a revenue driver. So, funding is easier, but getting it up and running is still hard going. Constantine von Hoffman on February 7, 2025 Customer engagement and experience (CX) are in the midst of yet another big shift thanks to new technology and … Continue reading AI adoption in CX is rising, but implementation challenges remain
January 13, 2025 Robust job market gains could also mean interest rates remain high The Fed could be less likely to slash borrowing costs in the near future. BY Associated Press U.S. job growth surged and unemployment fell last month, an unexpected show of strength that may prove costly to homebuyers and businesses who were counting … Continue reading Robust job market gains could also mean interest rates remain high
Trump Says Google Would Likely Remain Intact If He Is Reelected by Laurie Sullivan , Staff Writer @lauriesullivan, October 16, 2024 Former President Donald J. Trump sued Google during his administration over allegations that the company violated antitrust law, but this week he told attendees at The Economic Club of Chicago and Bloomberg News he might … Continue reading Trump Says Google Would Likely Remain Intact If He Is Reelected
The spending increase comes despite fewer brands using RMNs. This may change: 66% expect them to become valuable marketing tools by 2026. Constantine von Hoffman on August 28, 2024 Ad spending on retail media networks (RMN) is projected to increase 26% this year to nearly $ 55 billion, according to a new study from … Continue reading RMN ad spending up 26% but questions remain
X is closing its operations in Brazil immediately, but its service will remain live for users The company says a representative faced arrest if it didn’t comply with ‘censorship orders.’ kris holt Sat, Aug 17, 2024 ASSOCIATED PRESS X says it’s ending business operations in Brazil effective immediately, but the service will … Continue reading X is closing its operations in Brazil immediately, but its service will remain live for users
June 26, 2024 After oil megamergers, $27 billion of asset sales remain with a lack of ready buyers There are fewer institutional and European oil buyers interested and a lack of ready cash to finance these deals. BY Reuters U.S. oil and gas companies could face an uphill struggle to sell about $27 billion of assets … Continue reading After oil megamergers, $27 billion of asset sales remain with a lack of ready buyers
Women hold 51% of jobs at UK SEO agencies, however men are more likely to hold senior positions. Constantine von Hoffman on March 8, 2024 The marketing industry is in an interesting position when it comes to women in the workforce. Women hold 60% of all North American marketing jobs, according to data from LinkedIn, … Continue reading Number of women in marketing up, but salary and seniority remain problems
Bobby Kotick will remain Activision Blizzard CEO until the end of 2023 He’s expected to leave in 2024 after helping with the transition to Microsoft’s ownership. Kris Holt Fri, Oct 13, 2023 Carlos Barria / reuters One of the biggest unanswered questions regarding Microsoft’s $67.8 billion purchase of Activision Blizzard concerned the role … Continue reading Bobby Kotick will remain Activision Blizzard CEO until the end of 2023
What marketers in retail need to do to avoid disappointing holiday sales this year. Kim Davis on August 23, 2023 Current predictions have 2023 global holiday online sales set to reach around $ 1.2 trillion compared with $ 1.14 trillion in 2022 — essentially a flat trend. Retailers are recommended to consider timely discounts, friendly … Continue reading Holiday online sales likely to remain flat YoY
Staff cuts, budget cuts and difficulty using data are not preventing B2B marketers feeling more optimistic than they did last year. Kim Davis on April 25, 2023 Almost half of B2B marketers are struggling to use data, both to drive decision-making and measure performance. It’s the biggest challenge they face, ahead of increasing growth targets … Continue reading B2B marketers remain optimistic in the face of major challenges
