Darleen DeRosaSeptember 18, 2015 With more employees working virtually, feedback and coaching interactions between managers and employees are increasingly taking place via email, video tools and apps. General Electric, for instance, recently started a pilot project that uses a smartphone application to give employees instant feedback from their bosses and colleagues. Managers can tap on … Continue reading Using Technology to Enhance, Not Replace, Virtual Coaching
Louis RossJuly 25, 2015 Mobile marketing tours and pop-up shops are becoming a major marketing tool, especially in big cities like New York City, Los Angeles, Chicago, and Orlando. There are many benefits for the business looking to extend their reach, connect with more customers and increase their marketing impact but, enough so that they could … Continue reading Can Mobile Marketing Tours & Pop-Up Shops Replace Permanent Establishments?
Shelly KramerApril 14, 2015 With algorithm updates like Panda, Penguin and Pigeon, marketers and their SEO teams have had to adapt the way they work to continue to produce effective outcomes. Continuing to employ tactics based on outdated practices, things like ineffective link building or those ridiculous press releases blasted all over the Web, is … Continue reading SEO: The New Way Must Replace the Old Way
Robert GlazerApril 4, 2015 Ed Koch, the mayor of New York City throughout the 1980s, is a role model for managers everywhere. His managerial style never strayed from catering to his most important advocates: the voters. A popular figure among everyday New Yorkers, Koch rode the subway, shook hands with everyone he met, and always … Continue reading Replace the Outdated Annual Review With Continuous Feedback
Claire Broadley December 14, 2014 How often do you cast a critical eye over your website content? Businesses update their blogs regularly as a matter of course. But they often neglect to maintain the copy on their main website. It’s surprising how quickly a regular web page can go out of date, and sometimes … Continue reading 6 Signs It’s Time To Replace Your Web Content
By Gretchen Gordon, Published October 11, 2014 I have written a bunch about the need for sales managers to hold their salespeople accountable to certain behaviors. As a matter of fact, it is essential that there be an agreed-upon sales activity plan which the salesperson has agreed to be bound to and which the sales … Continue reading Do Not Be Confused: Sales Activities Do Not Replace Sales Results
In today’s business world, maintaining a good reputation is crucial for success. Moreover, thanks to the presence of social media and the speed in which news makes its rounds, ensuring your company maintains a good reputation is more difficult now than ever before. In the past, businesses relied primarily on word-of-mouth to form their reputation. … Continue reading Why Authority Marketing Will Replace Reputation Management
