It starts with managers looking for new features and ends three to six months later with a new tool for the team. Mike Pastore on October 31, 2024 Marketing organizations make changes to their martech stacks all the time. After all, there are more than 14,000 martech applications on the market, and licenses are … Continue reading This is what the ‘typical’ martech replacement looks like
The latest MarTech Replacement Survey provides reason to question whether the pandemic era truly sparked digital transformation. Kim Davis on August 7, 2023 Judged by frequency of replacing martech applications, COVID-19 might not have been the accelerant for digital transformation despite widespread assumptions to the contrary. That’s one key takeaway from the 2023 MarTech Replacement … Continue reading The results of the 2023 MarTech Replacement Survey are here
Who makes the decisions when it comes to replacing martech solutions, and how are those decisions implemented? Kim Davis on July 15, 2022 Based on the 2022 MarTech Replacement Survey, we’ve seen that marketing organizations replaced marketing automation and CRM more often than other solutions, with SEO in third place. We also know that replacements, … Continue reading MarTech Replacement Survey: Who are the champions?
It’s no surprise marketers looked for better features when choosing new solutions. But which features were front of mind? Kim Davis on July 11, 2022 The key reason for replacing both homegrown and commercial applications was the need for better features, according to the 2020 MarTech Replacement survey. But what features were marketing organizations looking … Continue reading MarTech Replacement Survey: Which features are important to marketers?
The 2022 survey shows marketing orgs replacing marketing automation and CRM systems at a higher rate than anything else. Kim Davis on July 1, 2022 Mission-critical components of the martech stack were among the most replaced by marketing organizations over the last year. MA and CRM lead the pack. That’s one of the standout findings … Continue reading Replacement Survey: The top 5 solutions replaced
My Great Peel Back And Replacement Theory by Joe Mandese @mp_joemandese, May 20, 2022 As far as replacement theories go, I’m going to postulate one that could go a long way toward preventing the spread of hateful information fueling the kind of anger that has contributed to racist White Supremacist terrorism. I call it a … Continue reading My Great Peel Back And Replacement Theory
Plus, social listening and live chat tools Chris Wood on April 7, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox … Continue reading ROAR Challenge, Martech Replacement Survey: Wednesday’s daily brief
