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Tag Archives: replacement

The results of the 2023 MarTech Replacement Survey are here

The latest MarTech Replacement Survey provides reason to question whether the pandemic era truly sparked digital transformation. Kim Davis on August 7, 2023 Judged by frequency of replacing martech applications, COVID-19 might not have been the accelerant for digital transformation despite widespread assumptions to the contrary. That’s one key takeaway from the 2023 MarTech Replacement … Continue reading The results of the 2023 MarTech Replacement Survey are here

MarTech Replacement Survey: Which features are important to marketers?

It’s no surprise marketers looked for better features when choosing new solutions. But which features were front of mind? Kim Davis on July 11, 2022 The key reason for replacing both homegrown and commercial applications was the need for better features, according to the 2020 MarTech Replacement survey. But what features were marketing organizations looking … Continue reading MarTech Replacement Survey: Which features are important to marketers?

ROAR Challenge, Martech Replacement Survey: Wednesday’s daily brief

Plus, social listening and live chat tools Chris Wood on April 7, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox … Continue reading ROAR Challenge, Martech Replacement Survey: Wednesday’s daily brief