In the face of martech stack complexity, marketers themselves are playing a greater role in advocating for replacements. Kim Davis on August 11, 2023 The results of the 2023 MarTech Replacement survey are in. In addition to the now predictable first place for marketing automation among solutions replaced — and cost now holding a close … Continue reading Who champions martech replacements?
When marketers take a hard look at their tech stacks, what other considerations are they acting on? Chris Wood on October 1, 2021 The added pressures of the pandemic had marketers taking a hard look at the value in their technology stacks and weighing the benefits of new features. “Over the last 18 months, you … Continue reading How marketers responded to the pandemic with stack replacements
