AI Replaces Keywords, Gives Advertising Insight Into Black Box Data by Laurie Sullivan , Staff Writer @lauriesullivan, February 28, 2024 An AI-based platform built by developers at digital agency NetElixir now has the ability to verify performance by analyzing live stream data, then segmenting that data to identify high-, mid- and low-value customers based on their … Continue reading AI Replaces Keywords, Gives Advertising Insight Into Black Box Data
Net Searcher Sentiment Replaces NPS With Unbiased Search Data by Laurie Sullivan , Staff Writer @lauriesullivan, November 3, 2023 Analytics guru Isaac Gerber, director of commercial insights and analytics at Captify, believes he has developed an organic way to protect consumer privacy, yet analyze behavioral patterns, and it’s something the industry can adopt as a powerful … Continue reading Net Searcher Sentiment Replaces NPS With Unbiased Search Data
CEO Fires 90% of Staff, Replaces Them with AI Bot John Boitnott / Jul 12, 2023 Many aspects of running a business now depend on AI, and customer service is no different. Due to their versatility and efficiency, AI-powered customer support bots have grown in popularity in recent years. Companies like Dukaan, an Indian … Continue reading CEO Fires 90% of Staff, Replaces Them with AI Bot
McDonald’s Replaces Product Placement With Streaming Delivery Through App by Laurie Sullivan @lauriesullivan, May 16, 2023 Amsterdam agencies TBWA\NEBOKO and TBWA\X developed a streaming and food delivery service for McDonald’s that allows consumers to order products seen in films or television series by scanning them. The campaign, Order That Scene, reaches for the culture who … Continue reading McDonald’s Replaces Product Placement With Streaming Delivery Through App
Brave Replaces Google As Default Search Engine In Its Browser by Laurie Sullivan , Staff Writer @lauriesullivan, October 19, 2021 Brave Search has replaced Google as the default search engine for its privacy-focused browser. The announcement, made Tuesday, means Brave replaces Google in the U.S., the U.K. and in Canada as the default.It will also succeed DuckDuckGo in … Continue reading Brave Replaces Google As Default Search Engine In Its Browser
Microsoft Ads Replaces Manual CPC Bidding – What Advertisers Need To Know by Laurie Sullivan , Staff Writer @lauriesullivan, February 9, 2021 Microsoft’s new approach to bidding will roll out between March and April. The transition affects all search, shopping, and Dynamic Search Ads campaigns that do not have automated bidding strategies. Between March 1, 2021 … Continue reading Microsoft Ads Replaces Manual CPC Bidding – What Advertisers Need To Know
