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Tag Archives: Replacing

Why marketers are replacing foundational martech

With engagement technologies in place, marketers are now turning to the foundational layer for replacements. Chris Wood on December 8, 2022 “Enterprises have been in kind of a replacement mood,” said Tony Byrne, founder of Real Story Group,  at The MarTech Conference. The changes in customer behavior during the pandemic forced organizations to improve and … Continue reading Why marketers are replacing foundational martech

Martech Maxxing: Brands Are Replacing Platforms This Year, Including Their Email Systems

Martech Maxxing: Brands Are Replacing Platforms This Year, Including Their Email Systems by Ray Schultz , Columnist, July 29, 2022 Marketers are spending freely on technology this year, judging by the Martech Replacement Survey from Martech.   Of companies polled, 21% have replaced their email distribution platform — down from 24% in 2021.  But while … Continue reading Martech Maxxing: Brands Are Replacing Platforms This Year, Including Their Email Systems

The Real Story on MarTech: Is platforms vs. products replacing suites vs. best of breed?

Thinking of solutions as sitting on a spectrum between platforms and products will help clarify your business and operations models. Tony Byrne on October 20, 2021 For as long as I can remember, the dichotomy of “suites vs. best of breed” has dominated marketing tech architectural decision-making considerations. You can understand why. As stacks expand … Continue reading The Real Story on MarTech: Is platforms vs. products replacing suites vs. best of breed?

Strategic Churn: Grow Your Agency by Replacing Bad Clients

Karl Sakas October 16, 2020 Grow your agency profitably (and with less stress) via my Strategic Churn technique. Many agency owners consider client churn to be negative. “Churn” comes from the SaaS world—where high attrition can end a firm. A high churn rate seems bad, right? Not always! Client churn can be good for your … Continue reading Strategic Churn: Grow Your Agency by Replacing Bad Clients

Not All Bounces Are Created Equal: Replacing Bounce Rate With Engagement Rate

Andrew Montalenti — November 6, 2017 Imagine a site visitor spends 15 seconds interacting with a piece of content, while another spends two minutes with the same article before leaving the site. Even though each visitor ostensibly had a different experience with the content, traditional web analytics qualify both these sessions as a “bounce.” We … Continue reading Not All Bounces Are Created Equal: Replacing Bounce Rate With Engagement Rate

5 Signs Digital Marketing is Replacing Traditional Media

Ann MillsOctober 19, 2015 Why would a company remove their office address from a brochure or ask for marketing material to be developed that will never go to print? Why would a marketing piece be written in a way that assumes the reader will only peruse the subheads and perhaps a few bullet points? These … Continue reading 5 Signs Digital Marketing is Replacing Traditional Media