CPC Report Shows Where Ad Costs Rose And Fell by Laurie Sullivan , Staff Writer @lauriesullivan, April 24, 2024 Pacvue’s Q1 2024 report examines fluctuating ad costs across platforms from Amazon to Instacart to Walmart during the first quarter of 2024, drawing on insights from thousands of advertisers. It shows how retail media continues to chip … Continue reading CPC Report Shows Where Ad Costs Fell And Rose
Trust In Google Ads Down, PPC Report Cites AI As Top Priority by Laurie Sullivan , Staff Writer @lauriesullivan, April 5, 2024 Implementing artificial intelligence (AI), machine learning (ML) and automation to further develop skills; improve return on ad spend, CPAs, conversions and leads; measurement of first-party data, attribution, removal of cookies, conversion tracking, and Google … Continue reading Trust In Google Ads Down, PPC Report Cites AI As Top Priority
Ad Industry Group Identifies Privacy Sandbox Challenges On Heels Of UK CMA Report by Laurie Sullivan , Staff Writer @lauriesullivan, February 6, 2024 On the heels of the UK’s Competition and Markets Authority (CMA) creating a “standstill period,” where Google must address concerns raised around its proposed Privacy Sandbox changes, the ad industry group IAB Tech … Continue reading Ad Industry Group Identifies Privacy Sandbox Challenges On Heels Of UK CMA Report
Loyalty, Budgets, And Percentage Of Ad Spend For Retail: Report by Laurie Sullivan , Staff Writer @lauriesullivan, February 2, 2024 Retail marketing budgets are shifting, according to a study independent agency NP Digital will release next week that highlights trends. The 2024 Retail Reveal Report shows that the electronics sector has the highest budget when compared … Continue reading Loyalty, Budgets, And Percentage Of Ad Spend For Retail: Report
By Tracy Brown Hamilton January 19, 2024 The European Union’s competition watchdog appears set to thwart Amazon’s $1.4 billion acquisition of the robot vacuum maker iRobot, according to sources connected to the Wall Street Journal. This has triggered a sharp decline of almost 40% in the stock shares of the Roomba vacuum manufacturer, which … Continue reading iRobot stock tumbles on report that the EU may block Amazon’s acquisition of Roomba maker
SpaceX workers face above-average injury rates as Musk prioritizes Mars over safety, report finds A Reuters investigation found hundreds of previously unreported injuries. Cheyenne MacDonald Sun, Nov 12, 2023 Veronica Cardenas / reuters A Reuters investigation into unsafe working conditions at SpaceX has uncovered more than 600 injuries going back to 2014 that have … Continue reading SpaceX workers face above-average injury rates as Musk prioritizes Mars over safety, report finds
By Michael Grothaus November 01, 2023 WeWork stock is plunging in pre-market trading on Wednesday after reports said the company is on the cusp of filing for bankruptcy. News of its impending bankruptcy announcement sent WeWork shares to an all-time low. Here’s what you need to know. What’s happened? (November 18, 2023) The Wall … Continue reading WeWork stock price falls to an all-time low after bankruptcy report
News publishers are concerned AI answers will replace Search traffic, leading to less revenue, lost jobs and other damages. Danny Goodwin on November 1, 2023 AI companies (e.g., Google, OpenAI) are primarily using high-quality content created by news publishers to train generative AI systems, which then compete directly against those publishers. That’s the core argument … Continue reading Report: Generative AI violates copyrights of news publishers
Marketers can now redact client-side text and exclude Google data signals from reports and explorations. Nicola Agius on October 6, 2023 Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. The new capabilities, which are available in GA4 now, enable marketers to redact client-side text and exclude Google data … Continue reading New GA4 features improve security and report accuracy
With many organizations facing budget cuts, marketers are focusing on social media to connect with consumers. Unfortunately, they prefer email. Chris Wood on September 26, 2023 Two-thirds of marketers are facing reduced budgets in the second half of the year, according to new research from email management software company Exclaimer. Also, many marketers are out … Continue reading Two-thirds of marketers report mid-year budget cuts
