Tag Archives: Reporting

HubSpot’s August 2024 updates: Enhanced automation, big reporting updates and more

We boiled down more than 100 HubSpot updates to the 14 most impactful for managers and admins. Tyler Samani-Sprunk on September 6, 2024   HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers in a more personalized wa, and make better decisions backed by solid data.  From improving how … Continue reading HubSpot’s August 2024 updates: Enhanced automation, big reporting updates and more

Criteo Outlines Test And Reporting Cycle For Google Privacy Sandbox

Criteo Outlines Test And Reporting Cycle For Google Privacy Sandbox by Laurie Sullivan , Staff Writer @lauriesullivan, March 12, 2024 Criteo initiated a testing phase on March 11 that will extend through May 10 to focus on gathering data and analyzing its impact in order to evaluate performance. By June 15, the company plans to publish … Continue reading Criteo Outlines Test And Reporting Cycle For Google Privacy Sandbox

Instacart cuts 250 jobs after reporting increased revenue

Instacart cuts 250 jobs after reporting increased revenue That equals about seven percent of its workforce. Sarah Fielding Updated Thu, Feb 15, 2024 Dado Ruvic / reuters Another day, another layoff occuring in the tech world. Instacart, the popular grocery delivery and pick-up service has announced the termination of 250 employees — about seven percent … Continue reading Instacart cuts 250 jobs after reporting increased revenue

Basis Automates TikTok Ads Performance Reporting

  Basis Automates TikTok Ads Performance Reporting by Laurie Sullivan  @lauriesullivan, June 27, 2023 Basis Technologies is offering steps to automate marketing accountability and reporting with the integration of TikTok ad-delivery data alongside programmatic, direct, search and social — despite reports that the company notes exceptions for storing creator data. A central hub in the Basis … Continue reading Basis Automates TikTok Ads Performance Reporting

Twitter Launches Search Keyword Ads In Beta For All Advertisers, Strengthens Safety Reporting

Twitter Launches Search Keyword Ads In Beta For All Advertisers, Strengthens Safety Reporting by Laurie Sullivan  @lauriesullivan, January 26, 2023 Twitter announced a beta program earlier this week for companies that want to run advertisements on the platform. The ad option — called Search Keyword Ads — allows advertisers to bid on keywords. The bid … Continue reading Twitter Launches Search Keyword Ads In Beta For All Advertisers, Strengthens Safety Reporting

Amazon Ads Reporting Outage Throws Off Calculations For Black Friday Campaign Spend

Amazon Ads Reporting Outage Throws Off Calculations For Black Friday Campaign Spend by Laurie Sullivan , Staff Writer @lauriesullivan, November 30, 2022 A glitch in Amazon’s ad tools system on Black Friday caused advertisers to potentially overspend up to hundreds of thousands of dollars during the hottest holiday weekend of the year, while others underspent, causing them … Continue reading Amazon Ads Reporting Outage Throws Off Calculations For Black Friday Campaign Spend

New solution promises improved data visualization to streamline campaign reporting

New capabilities from Basis Technologies will help agencies communicate campaign performance to clients. Kim Davis on June 9, 2022 Basis Technologies (formerly Centro), the workflow automation and business intelligence provider, has launched Data Canvas, a solution aimed at helping agencies communicate with clients on campaign performance through live dashboards. Data Canvas is seen as an … Continue reading New solution promises improved data visualization to streamline campaign reporting

IAS Advances Contextual Targeting With Launch Of Control Panel For Planning, Reporting

IAS Advances Contextual Targeting With Launch Of Control Panel For Planning, Reporting by Laurie Sullivan  @lauriesullivan, May 19, 2022 Integral Ad Science has advanced its suite of products to include Control Panel for reporting and planning. The new capabilities are intended to help consumers better understand the value and return on investment (ROI) that IAS’s contextual … Continue reading IAS Advances Contextual Targeting With Launch Of Control Panel For Planning, Reporting