Tag Archives: Reporting

5 steps to make the most of your reporting and analytics

Analytics

Ensure that your data provides you with actionable information to help guide your marketing efforts. Theresa Kushner on April 15, 2022 Every Monday morning, two marketing groups in two different companies get a standard report. One marketing team reads the report and then usually convince themselves that the data is wrong because their campaigns are … Continue reading 5 steps to make the most of your reporting and analytics →

IAS announces reporting enhancements to provide a unified view of global campaigns

Advertisement Platforms

New feature allows custom filters based on users’ unique campaign naming convention. Constantine von Hoffman on April 5, 2022 Integral Ad Science, the ad verification and optimization platform, has unveiled a series of new features to provide advertisers with increased visibility into campaign performance. A unified view. New Unified View reporting will allow clients to … Continue reading IAS announces reporting enhancements to provide a unified view of global campaigns →

S4 Capital Shares Pummeled After Firm Delays Reporting FY 2021 Results Again

Stock Market

S4 Capital Shares Pummeled After Firm Delays Reporting FY 2021 Results Again by Steve McClellan  @mp_mcclellan, March 31, 2022 Martin Sorrell-led S4 Capital delayed issuing its fourth quarter and full-year 2021 results for the second time and investors weren’t happy—they sent shares of the company down another 8% on the London Stock Exchange today. For … Continue reading S4 Capital Shares Pummeled After Firm Delays Reporting FY 2021 Results Again →

Why Financial Reporting is the Golden Ticket to Success in Any Business

Financial Management

Peter Daisyme December 8, 2021 Business success can be attributed to a wide range of factors, especially since each business defines ‘success’ differently. For example, although nonprofits need revenue to function, they usually define success in terms of making progress with their cause. Regardless of how you define success, your financials matter. Even when profitability … Continue reading Why Financial Reporting is the Golden Ticket to Success in Any Business →

Build Your Case: Social Media Reporting Automation

Social Media Reports

Sophie Beard July 30, 2021 Pitch the benefits of social media automation tools to streamline your reporting and free up more time to spend on high value work The role of a social media expert is vast. From content creation, scheduling, analysing data, compiling reports, the list goes on. Keeping each responsibility streamlined helps to … Continue reading Build Your Case: Social Media Reporting Automation →

Optimize Your Campaign Reporting with Attribution Modelling

Marketing Attribution

Mark Shannon July 19, 2021 An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touch points in conversion paths. It’s a useful tool for marketers, because modelling attribution helps you to understand how a conversion funnel is working, and how best to optimize … Continue reading Optimize Your Campaign Reporting with Attribution Modelling →

Why Social Media Reporting Should Be Automated: How Does It Help Agencies?

Social Media Reports

Laura Sensecall December 20, 2020 More and more social media agency teams are automating their reporting. It’s obviously very helpful. But why is there a need for it? And does it actually help agencies? When it comes to social media marketing, there is a lot to do. Agencies are built on it. With clients that … Continue reading Why Social Media Reporting Should Be Automated: How Does It Help Agencies? →

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