When it comes to improving your email programs, it’s all about the numbers. Kath Pay on May 6, 2022 Whether you think of email as an art, a science or both (as I do), there’s no escaping the reality that email is a numbers game through and through. Knowing which numbers (or metrics) to track … Continue reading Better reporting can improve email performance
Tag Archives: Reporting
5 steps to make the most of your reporting and analytics
Ensure that your data provides you with actionable information to help guide your marketing efforts. Theresa Kushner on April 15, 2022 Every Monday morning, two marketing groups in two different companies get a standard report. One marketing team reads the report and then usually convince themselves that the data is wrong because their campaigns are … Continue reading 5 steps to make the most of your reporting and analytics
IAS announces reporting enhancements to provide a unified view of global campaigns
New feature allows custom filters based on users’ unique campaign naming convention. Constantine von Hoffman on April 5, 2022 Integral Ad Science, the ad verification and optimization platform, has unveiled a series of new features to provide advertisers with increased visibility into campaign performance. A unified view. New Unified View reporting will allow clients to … Continue reading IAS announces reporting enhancements to provide a unified view of global campaigns
S4 Capital Shares Pummeled After Firm Delays Reporting FY 2021 Results Again
S4 Capital Shares Pummeled After Firm Delays Reporting FY 2021 Results Again by Steve McClellan @mp_mcclellan, March 31, 2022 Martin Sorrell-led S4 Capital delayed issuing its fourth quarter and full-year 2021 results for the second time and investors weren’t happy—they sent shares of the company down another 8% on the London Stock Exchange today. For … Continue reading S4 Capital Shares Pummeled After Firm Delays Reporting FY 2021 Results Again
Why Financial Reporting is the Golden Ticket to Success in Any Business
Peter Daisyme December 8, 2021 Business success can be attributed to a wide range of factors, especially since each business defines ‘success’ differently. For example, although nonprofits need revenue to function, they usually define success in terms of making progress with their cause. Regardless of how you define success, your financials matter. Even when profitability … Continue reading Why Financial Reporting is the Golden Ticket to Success in Any Business
Everything You Need to Know About Payroll Reporting
Mike Kappel September 28, 2021 First comes hiring. Then comes onboarding. Then comes … happily ever after? Not quite. If you have employees, you need to stay on top of all things payroll. And one of your big payroll responsibilities as an employer is withholding taxes and reporting said taxes to the proper government agencies. … Continue reading Everything You Need to Know About Payroll Reporting
PPC Reporting Guide: How to Learn, Inform, & Impress With Your Data
Susie Marino September 11, 2021 It’s no secret that I LOVE paid advertising. I wish I could play with ads all day, every day. But, I can’t. No one can. That’s because they cost a pretty penny. You don’t have to love PPC as much as I do. However, when running ads, you DO have … Continue reading PPC Reporting Guide: How to Learn, Inform, & Impress With Your Data
Build Your Case: Social Media Reporting Automation
Sophie Beard July 30, 2021 Pitch the benefits of social media automation tools to streamline your reporting and free up more time to spend on high value work The role of a social media expert is vast. From content creation, scheduling, analysing data, compiling reports, the list goes on. Keeping each responsibility streamlined helps to … Continue reading Build Your Case: Social Media Reporting Automation
Optimize Your Campaign Reporting with Attribution Modelling
Mark Shannon July 19, 2021 An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touch points in conversion paths. It’s a useful tool for marketers, because modelling attribution helps you to understand how a conversion funnel is working, and how best to optimize … Continue reading Optimize Your Campaign Reporting with Attribution Modelling
Top 10 Digital Marketing & Reporting Tools
Paige Kummer July 16, 2021 I’m going to come right out and say it: There are many different types of marketing and even more guiding philosophies. There are somehow even more marketing and reporting tools to help you manage your strategy. Regardless of what type or types of marketing strategies your company employs—digital marketing, social … Continue reading Top 10 Digital Marketing & Reporting Tools
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