The traditional demand funnel doesn’t cut it for account-based marketing — so report on these KPIs instead. You know the drill. The end of the quarter rolls around, so you dust off your go-to spreadsheets and dashboards. It’s once again time to distill three months’ worth of marketing into one quarterly report. But this time, … Continue reading All the ABM metrics to measure for your quarterly reporting
Advertisers will now have more ways to test ads and a new dashboard to track split-test KPIs. Amy Gesenhues on April 3, 2018 Facebook is adding new features to its A/B split-testing feature for advertisers and making it available from within the Quick Creation workflow. The A/B ad-testing option, launched in October of last … Continue reading Facebook expands A/B ad-testing capabilities & adds reporting features
Paul Schmidt — March 30, 2018 — March 30, 2018 Being one of HubSpot’s largest agency partners, we stay close to the pulse of the ever-changing platform. A few weeks back, they announced the keywords tool is being sunsetted at the end of May 2018. There was and still is a lot of backlash against … Continue reading SEO Reporting Has Already Changed: Farewell HubSpot Keywords Tool
Karl Sakas — January 24, 2018 Follow @KarlSakas — January 24, 2018 Here’s how to make client reporting better! Earlier in my career, I created market share reports each quarter. My predecessor spent eight weeks a year on this task. I revamped her process—and cut timeline by 80%, from two weeks a quarter to two … Continue reading Client Reporting: How to Make It Less Painful (and More Profitable)
Katy French — January 24, 2018 — January 24, 2018 Free-Photos / Pixabay A healthy culture is crucial to a successful business, as it influences everything from your customer service to your employee interactions in the break room. (If you’ve worked at a company with a toxic culture, you know how soul-crushing it can be.) … Continue reading Why Transparent Reporting Creates a Happy, Healthy Company Culture
Jeff Coveney — November 6, 2017 Do you own an easy button that instantly provides vision into your company’s marketing impact? If so, bottle it up and sell it. We all want the pretty charts and graphs that provide insights on how we should run our business. The reality is there is no … Continue reading Why Your Attribution Reporting is All Messed Up
How can you prove your value to clients? Contributor Garrett Mehrguth says agencies need to move away from being number-crunchers and instead focus on putting the information into context for clients. Garrett Mehrguth on November 3, 2017 As an agency, we’re in a results-oriented business. We get paid to deliver upon specific marketing KPIs. … Continue reading Why agency communication needs to pivot from reporting to analysis (and how)
Tyler Koenig — October 3, 2017 — October 3, 2017 Let’s start with the who of Google’s Real-Time Reporting. That is, who can make use of it? We’re going to look at three disciplines and break down some possible ways of utilizing real-time reporting. Business owner / Chief Marketing Officer As a business owner or … Continue reading The Who, How and Why of Google’s Real-Time Reporting
Rob Wood — September 15, 2017 — September 15, 2017 CRM systems house what is arguably the most valued asset a company owns: its customer data. The content within the CRM system contains contact information, communication updates, purchase history, deal status, pricing, discount data, and much more. This data is accessed and updated daily by … Continue reading 3 New Ways to Get Useful Reporting from Your CRM System
Why create boring client reports when you can create stunning presentations that grip the attention of your customers and truly prove your value? Reports are so 2000 and lame! Everything in our world — from software to phones, cars and TVs — is getting smarter, faster and sleeker. Isn’t it time for client reports to … Continue reading Meet NinjaCat ‘Shinobi,’ the all-in-one agency reporting and monitoring platform of the future
