In the final installment of his multipart series on the connected marketing approach, contributor Thomas Stern discusses the elements you need to develop a seamless marketing strategy across all channels and their audiences. Thomas Stern on May 25, 2017 Brands can create a consistent and cohesive digital marketing strategy by developing a distinguished and … Continue reading The connected channels: All media channels must have defined budgets, priority and cohesive reporting
Columnist Frederick Vallaeys tried out Data Studio to see where it shines and where it might fall short for search marketers. Frederick Vallaeys on February 24, 2017 Doing PPC reporting right often involves some trade-offs between time and money. The perfect report takes a lot of time to build — time that could have … Continue reading A review of free PPC reporting solutions from Google
Catherine Hayden — March 7, 2017 — March 7, 2017 Here’s a scary fact: 59% of entrepreneurs don’t believe social media is essential to their business. This comes from a survey published last year by an industry group called The Alternative Board (TAB). Social media managers, on the other hand, know how vital platforms like … Continue reading Social Media Reporting: Make Sure Clients Know You’re Worth It
The company also shared insights on mobile’s role in driving store visits on Black Friday last year. Ginny Marvin on November 23, 2016 Google is integrating Store Visits data into more AdWords reporting ahead of the holiday shopping surge. The search giant also shared findings on mobile search trends and store traffic patterns from … Continue reading Google beefs up Store Visits reporting in AdWords in time for Black Friday
by Meera MurthyAugust 25, 2016 When thinking about marketing attribution and ROI measurement, many marketers tend to get a little anxious. As a marketer, you are spending a tremendous amount of time and budget to drive people to your websites and apps, engage them while they are there, and encourage them to return. Isolating the … Continue reading The Truth Behind Attribution Reporting
by Kim CampbellAugust 18, 2016 A GPS unit that provides a general sense of direction based on landmarks (“turn left at the train station, head South after the statue of the town mascot”) could feasibly get you from point A to point B. But if you want to cut the confusion, speed up your journey … Continue reading How to Get Actionable Insight from your Contact Center Reporting
If you want to gain insight into the effectiveness of ad exposure across devices, conversion lift reporting is a no-brainer. Contributor and Twitter research head Jeffrey Graham shares some tips to help you get started. Jeffrey Graham on April 13, 2016 Performance marketing is all about driving value and efficiency. The most successful marketers … Continue reading Using conversion lift reporting: Best practices
Platform is now out of beta, named a Twitter Official Partner. Ginny Marvin on June 1, 2015 AdStage, the self-serve search and social ad management platform, is expanding its services with new support for Google Analytics reporting. The nearly two-year-old platform also announced, Monday, that it is now out of beta and has been named an … Continue reading Cross-Channel PPC Platform AdStage Adds Google Analytics Reporting
Kim SpeierMay 27, 2015 Once you’ve set up your AdWords account and launched a few campaigns, it’s time to see how all that hard work has paid off! Google offers a variety of reports and tools to cater to the metrics that are most important to your business so you can see what is working … Continue reading Google AdWords: An Overview of Reporting Tools
Govind AgarwalMay 24, 2015 Hosting a magazine or a blogging platform is surely not easy as it seems to be. If you have already tasted success you know the amount of work that goes into it to make it happen. It is obviously your hard work that pays off in the end. It takes a … Continue reading 3 Major Google Analytics Reporting Tips for Online Publishers
