With the glut of data available today, measuring the return from your marketing program can be a difficult task. Columnist Eric Dezendorf has some key tactics for tackling attribution reports. Eric Dezendorf on October 28, 2015 How do you accurately measure the return on your marketing initiatives? Marketing attribution, or using analytics to assign … Continue reading Top 5 Tips For Interpreting And Acting On Attribution Reports
A new email benchmark study from Silverpop found the Lodging and Travel industry was a top performer when it came to email open rates and CTRs. Amy Gesenhues on September 14, 2015 According to a new email metrics benchmark study from marketing software provider Silverpop, the Lodging, Travel Agencies and Services industry reported a … Continue reading Email Marketing Study: Lodging & Travel Industry Reports Highest Email Open Rate At 56%
Rich PageMay 21, 2015 Google Analytics isn’t just for knowing how much traffic your website is getting, your top pages, and how your traffic sources and marketing efforts are performing. Nope. There is an even better use for it! It’s also really important to use it to help improve your website – so it converts … Continue reading The Best Google Analytics Reports For Improving Your Website
Alex DittyApril 9, 2015 All of your questions on Instagram campaign analysis are answered here! To understand the success of your Instagram campaigns you need to know what metrics matter and how to measure each of them. Instagram campaign analysis mainly serves two purposes. The first is auditing what happened to ensure that what you … Continue reading Instagram Contest Reports to Measure Success
Ben DonkorMarch 31, 2015 How engaging were our brand’s Tweets last year? How did the blog perform compared to the previous year? What worked, what didn’t work, and why? These are just some of the questions that reporting can help you answer to plan ahead: budget, strategy, tools, acquisitions – you name it. So, how … Continue reading Marketing: Using Reports To Tell The Story Of Your Social Media Performance
Brenda TonMarch 30, 2015 If you’re running Twitter Ads and wondering why your cost per action is high, this post will show you how to use Twitter’s campaign reporting and analytics to deep dive, optimize, and refine your campaigns. In order to take advantage of these actionable insights, you must have Twitter’s conversion pixel installed. … Continue reading Twitter Ads: Using Conversion Data Reports to Optimize and Refine Campaigns
Columnist Matt Umbro shares tips on creating account update reports with just the right amount of — and the most impactful — detail. Matt Umbro on March 11, 2015 Creating meaningful reports that readily showcase the performance of paid search initiatives is easier said than done. I’ve found that the majority of reports fall into … Continue reading 3 Tactics To Ensure Your PPC Reports Matter
Sites that generate high traffic numbers often use sampling to save on processing time, but columnist Brian Massey notes it’s important to know if your sample is statistically significant. Brian Massey on March 5, 2015 Howdy, ya’ll. Since before our friends in Alaska became the biggest state (by area), we Texans have been saying that … Continue reading Everything’s Bigger In Texas: Sampling & Google Analytics Reports
The attack on Twitter abuse (especially on sensitive personal data) is being elevated in 2015 with extra staff, better reporting & tools. Greg Finn on February 27, 2015 Earlier this month, an internal email leaked where Dick Costolo, Twitter’s CEO, stated “We suck at dealing with abuse and trolls.” It appears that the actions to … Continue reading Twitter Triples The Size Of The Abuse Support Team & Adds Doxing Reports
Paul BywaterJanuary 26, 2015 Make the decisions that really matter, with the information you need. Good reporting turns raw information into valuable business knowledge. But when your data is spread across multiple software systems and different departments, it’s all too easy for day-to-day as well as strategically critical information to end up lost, or buried … Continue reading Reporting: Cheat Sheet for Manufacturers to Improve Management Reports
