George Konidis — September 16, 2019 — September 16, 2019 Whether you like it or not, the modern digital customer uses search engines to find ‘near me’ products and services. An infographic by Go-Gulf shares that 46 percent of all search queries on Google are local. For a local business, there could be no better … Continue reading Boost Your Reputation with These Local SEO Hacks
In the short term, as long as you’re mindful of the effects these issues are having on users, you can adjust your marketing campaign to compensate for them. Timothy Carter on August 8, 2019 Facebook hasn’t been having a great time lately, at least in terms of public reputation. In the Cambridge Analytica scandal, Facebook … Continue reading Could Facebook’s reputation problem affect your Facebook marketing campaign?
Brianne Schaer — June 27, 2019 — June 27, 2019 The success of your business often rides on one thing: your corporate reputation. But how can something so important be so desperately intangible? Despite our inability to “calculate” corporate reputation, the future of your business relies on your ability to keep it in good standing. … Continue reading Value of Corporate Reputation as an Intangible Asset
Bonnie Harris — May 16, 2019 Follow @waxmarketing — May 16, 2019 A business’s online reputation is extremely important, and many business owners understand this. According to a recent study conducted by TripAdvisor, 97% of business owners agree that online reputation management is important. Although most business owners understand the importance of their own online … Continue reading 4 Reasons Your Clients Business Online Reputation is as Important as Your Own
Personal Branding Blog — January 16, 2019 — January 16, 2019 Do you ever walk into a colleague or leader’s office, completely composed, outline a problem, pause and wait for them to tell you what needs to be done? Or worse, a customer or client? In your calmest voice, you say, “The sky is falling.” … Continue reading 4 Ways to Build Your Reputation As a Problem Solver
You have the tools to suppress your own mugshots in search engines’ results by publishing a bunch of images associated with your name. Here’s how. Chris Silver Smith on December 7, 2018 A close friend in online marketing approached me for advice because their son had been arrested for possession of marijuana and mugshots … Continue reading Repair your reputation: Displace mugshots with your family photo album
As more buyers rely on online research, your brand’s reputation can make or break your business. These 9 handy ORM tools will help. If your brand has an online presence at all, you can’t not worry about its reputation. Today, online reputation management (or ORM for short) is not only applicable to every business; ignoring … Continue reading 8 best online reputation management tools for your brand
A Brand’s Good Reputation Rings In The Dollars, Lego Store Ranks No. 1 by Laurie Sullivan , Staff Writer @lauriesullivan, November 23, 2018 Reputation.com released its Retail Reputation Report sentiment from 4.7 million customer reviews that about 30,000 store locations posted online and on Facebook. Based on these reviews, social media sentiment, business listings accuracy and … Continue reading A Brand’s Good Reputation Rings In The Dollars, Lego Store Ranks No. 1
Curt Kaneshiro — October 11, 2018 — October 11, 2018 GDJ / Pixabay Social listening has a variety of applications to help businesses meet their business and marketing goals. It provides marketers with the ability to monitor awareness levels, competitive landscape, consumer segments, product features and brand sentiment. Social listening also provides marketers with access … Continue reading How to Leverage Social Listening for Reputation or Crisis Management
Anand Srinivasan — September 28, 2018 Follow @anand_sriniv — September 28, 2018 The average conversion rate of an eCommerce store varies between 2% to 4% depending on the source of traffic, user’s device and your industry. The conversion rate is likely to be lower on a mobile device like smartphone and higher on desktops. According … Continue reading What’s Bringing Your eCommerce Reputation Down and How to Fix It
