September 14, 2024 After-hours work emails contribute to burnout and hostility, research shows When the boundaries between home and work are eroded, it doesn’t just hurt people’s job and life satisfaction—it affects organizational performance. BY The Conversation Imagine it’s Friday evening. You’re about to watch a new Netflix drama, trying to unwind after a long week. Suddenly … Continue reading After-hours work emails contribute to burnout and hostility, research shows
Breathe new life into underutilized market research through reanalysis, data integration and advanced analytics techniques. Shiv Gupta on September 10, 2024 Market research is indispensable for businesses, guiding strategies and decisions with data-driven insights. However, many organizations fail to take advantage of all of them. This diminishes the research’s value and weakens marketing’s credibility. … Continue reading How to make the most of your market research data
Marketers seek practical AI applications for campaigns, study finds. And CTV eclipses AI among consumer interests. Chris Wood on August 29, 2024 Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. The same … Continue reading Data analysis and market research top list of AI use cases
August 23, 2024 Corporations could be better champions of racial equity, research shows Recent trends suggest more corporations are providing goods and services at a reduced rate in addition to donations, rather than solely giving money to communities. BY Associated Press Forward Through Ferguson has made its mark on its community and the St. Louis region … Continue reading Corporations could be better champions of racial equity, research shows
Learn how to turn to AI helpers as the first step in performing lengthy, previously manual research tasks. Anita Brearton on August 12, 2024 Over the past weeks, I spent hours in front of the TV watching endless commercials punctuated with short periods of sports coverage. Is it just me, or were there more … Continue reading Meet my research team: Gemini, ChatGPT, and Perplexity
August 04, 2024 Research reveals the unequal cognitive effort of household chores is harming women’s mental health Researchers studied the invisible dimension of household labor: the cognitive effort that goes into anticipating needs, planning, organizing, and delegating household tasks. BY The Conversation When you think about household chores, you likely think of actions: scrubbing the dishes, … Continue reading Research reveals the damage to mental health from an invisible dimension of household chores
July 10, 2024 Female entrepreneurs can fundraise 20% faster than men on crowdfunding platforms, research finds The gender pay gap is reversed in this one situation, a new study suggests. BY Chris Stokel-Walker Crowdfunding campaigns fronted by women reach their fundraising targets 20% faster than those promoted by men and couples, according to a new study. … Continue reading Female entrepreneurs can fundraise 20% faster than men on crowdfunding platforms, research finds
June 18, 2024 AI is revolutionizing the market research industry. Here’s how—and why Artificial intelligence (AI) offers marketing leaders the ability to understand the “why” behind customer motivations, preferences, and behaviors on a deeper, more granular level. BY Ron Howard In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power … Continue reading AI is revolutionizing the market research industry. Here’s how—and why
Experience management platform Qualtrics has rolled out new tools and features, many powered by AI. Kim Davis on May 1, 2024 Experience management (XM) platform Qualtrics this week launched a new Strategy & Research Suite focused on collecting customer feedback to optimize customer experiences. The solutions announced include a number powered by artificial intelligence. … Continue reading Qualtrics launches new Strategy & Research Suite for XM
Learn how AI-driven data mining and sentiment analysis can deliver more accurate and actionable customer insights. Shiv Gupta on March 13, 2024 Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. However, they have major flaws like inherent biases, poor predictive power, high costs and responder fatigue. It’s … Continue reading How to augment market research and glean customer insights with AI
