Brittany Laeger — January 31, 2018 — January 31, 2018 A lot has changed in the world of content marketing over the last 10 years. From the rise of social media to the prevalence of mobile phones, there are a lot of new strategies, channels, and tactics that we need to take into consideration today. … Continue reading SEO & Keyword Research in 2018: Voice Search, Intent & Topic Clusters
You can learn a lot from your competitors. Columnist Sam Welch discusses easy ways to gather data on the competition without using third-party tools or paid subscriptions. Sam Welch on January 18, 2018 In the course of my work, I get the chance to help companies of all shapes and sizes get on track … Continue reading Competitive research: 3 free steps to a better brand strategy
Ryan Eldridge — December 29, 2017 — December 29, 2017 Keyword research is the foundation of successful SEO. By understanding the different words and phrases customers use to solve their pain points, keywords get your foot in the door and constitute your first step toward an eventual sale. Without a clear understanding of the keywords … Continue reading 7 Tools the Insiders Use for Faster Keyword Research
Holiday shopping insights from Cardlytics, VigLink and Valassis Amy Gesenhues on November 10, 2017 Two weeks out from the busiest holiday shopping time of the year, many holiday shoppers are already hitting the buy button. Cardlytics, a company that provides an online rewards platform for financial institutions, says that 40 percent of holiday spend … Continue reading 2017 holiday shopping trends: How consumers plan to research & purchase gifts this season
Margot da Cunha — August 17, 2017 — August 17, 2017 Keyword research sounds like such a daunting task. What’s the point of researching a keyword anyway? Shouldn’t your natural marketing instincts tell you which keywords are most relevant to your business. Not quite… Without quality keywords, found through effective keyword research, your search marketing … Continue reading The Big, Easy Guide to Keyword Research for Businesses
Contributor Peter Minnium dives into the results from a study showing that branded content truly works and has a positive impact both on consumers’ brand awareness and their purchase intent. Peter Minnium on August 11, 2017 Most of us today can recall a time before the internet, or even the widespread availability of personal … Continue reading Does branded content drive brand lift? New research takes an in-depth look
Karl Feldman — August 10, 2017 — August 10, 2017 We’ve written before on the importance of brand research. But today, I want to help you understand exactly how it gives your firm an advantage in the marketplace. What specific points of leverage does a firm that conducts research have that it didn’t before? Let … Continue reading How Brand Research Delivers Competitive Advantage
Katie Sweet — August 6, 2017 Follow @misskatiehrdy — August 6, 2017 WikiImages / Pixabay When it comes down to it, your personalization strategy will only be as successful as the effort you apply. While it is certainly possible to see impressive results without a real strategy in place – simply by implementing campaigns here … Continue reading How to Conduct Initial Research for Your Personalization Strategy
Wondering where your best SEO opportunities lie? Columnist Andrew Dennis outlines his process for discovering content ideas based on keyword research and competitor analysis. Andrew Dennis on August 2, 2017 Successful websites are built on popular, useful pages that attract and delight new visitors. These pages capture valuable traffic by serving a specific purpose or … Continue reading How to do advanced page-level keyword research
Brooke B. Sellas — July 12, 2017 Follow @madSMscientist — July 12, 2017 Social selling is nothing new. Successful social selling, well, that’s another story! How many times have you connected to someone on Twitter or LinkedIn only for them to immediately send you a message selling something? That is not social selling! That’s social … Continue reading 10 Tips For Successful Social Selling Based on Research
