Alex Birkett — February 21, 2017 — February 21, 2017 A good conversationalist knows that asking closed-ended questions is no way to make real friends. Similarly, in marketing research, there are certain limitations inherent to closed-ended questions. There’s a lot of value in asking both open and closed questions in a survey. This article, however, … Continue reading A Guide to Open-Ended Questions in Marketing Research
Mike Brooks — February 7, 2017 Follow @michaelsbrooks— February 7, 2017http://traffic.libsyn.com/nuclearchowder/A_Simple_Keyword_Research_Technique_For_Small_Business_SEO.mp3 If you’re an SEO company or someone who is just really good at SEO, I want to save you some time and let you know you may find this article a little too basic. If you’re a local business who is confused by SEO … Continue reading A Simple Keyword Research Technique For Small Business SEO
by Laurie Sullivan@lauriesullivan, January 24, 2017 Conversion rates rose week-over-week from October 1, 2016 through November 30, 2016 by an average of 7.3%, but in December there were 65% more sales during the first two weeks of the month than the last two weeks, according to data released Tuesday. Sales dropped toward the … Continue reading Holiday Behavior Shows Research Requires Multiple Channels
Ann Smarty — January 9, 2017 — January 9, 2017 How often do you think customers discuss your products and its problems or drawbacks? How well do you know your brand online context? Nowadays most businesses are already aware of the importance of listening to social media conversations mentioning their brand name as well as … Continue reading “Own” Your Search Results: How and Why to Research Branded Keywords
Elisa Gabbert — December 29, 2016 Follow @egabbert— December 29, 2016 I’m one of those weirdos who finds keyword research fun; seriously, it’s one of the most enjoyable parts of my job. When you’re looking for new keywords to target, the world seems bright and full of possibility. Looking for keyword gold at the end … Continue reading 4 Super-Smart Keyword Research Ideas that Boost SEO
James Scherer — December 19, 2016 — December 19, 2016 Do you have an email list? Are you doing everything you can to monetize that email list? It can be a challenge. You get a bunch of contacts and feel like you’ve won. But unless that list is engaging (opening emails, clicking through) you might … Continue reading Readability: Scientific Research Tells us How to Write Emails
Ben Labay — December 19, 2016 — December 19, 2016 Nothing works all the time on all sites. That’s why we test in the first place; to let the data tell us what is actually working. That said, we have done quite a bit of user experience on eCommerce sites and have seen some trends … Continue reading 16 eCommerce A/B Test Ideas Backed by UX Research
Irina Weber — December 2, 2016 Follow @irinaweber048— December 2, 2016 Continuous improvement plays an important role in your SEO success. The key to is to know the competitors’ merits and demerits, including their marketing strategies, sales, website performance and analytics in whole. If you don’t know how your competitors operate, you can’t make important … Continue reading 10 Best Competitor Research Tools
Personal Branding Blog — November 8, 2016 — November 8, 2016 What is one tip for doing research into brands that may be similar to yours and therefore potential competitors? The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership … Continue reading 13 Ways to Research Your Competing Brands
Personal Branding Blog — November 3, 2016 — November 3, 2016 As a personal brand, your goal should be to attract right customers for your business who show a genuine interest in what you have to offer. But how do you discover your niche? That is where focused research comes in to collect important data … Continue reading Improve Your Brand Reach Through Target Market Research
