Tag Archives: Research

Research finds lower investment in ads featuring women

On International Women’s Day, research suggests appropriate representation of women in ad creative may not be enough. Kim Davis on March 8, 2022 Figures from omnichannel data-driven creative platform CreativeX suggest the advertising industry has little to celebrate about the representation of women in ad creative this International Women’s Day. In particular, while brands were … Continue reading Research finds lower investment in ads featuring women →

SEMRush Review: Can This Keyword Research Tool Help Your Business?

Keyword Research

Nick Saraev Last updated: 7 March 2022 SEMRush is one of the most popular (and highly respected) SEO software platforms available. It offers users all-in-one features and functionality, making it an invaluable tool for website owners and SEO professionals alike. With comprehensive content and on-page optimization, as well as detailed reports on website content, backlinks, … Continue reading SEMRush Review: Can This Keyword Research Tool Help Your Business? →

Top SEO tools for keyword research and competitor analysis

SEO Tools

Aneeca Younas Last updated: 4 March 2022 Starting your marketing or website building journey? A common train of thought is that if you’ve got the quality and popularity to back your site, then your rankings will take care of itself. Unfortunately, this is not how Google or other search engines work. Google currently indexes an … Continue reading Top SEO tools for keyword research and competitor analysis →

SEO Keyword Research – 10 Mistakes to Avoid

Keyword Research

Debra Murphy December 31, 2021 Keyword research is important to SEO and many types of marketing campaigns. So, before you launch a marketing campaign, spend time on researching topics for your content. If you aren’t doing that, you are missing out on data that can make or break your campaign. Doing keyword research seems easy, … Continue reading SEO Keyword Research – 10 Mistakes to Avoid →

Latest Research Reveals “Secret Sauce” to Impact Wellbeing in the New World of Work

Future of Work

Leanne O’Brien December 9, 2021 If you’re looking into how to improve wellbeing at work, or instilling a new wellbeing program, this new research is for you. HR and business leaders know that wellbeing affects workplace performance, but sometimes the journey to cultivating a solution for wellbeing in the workplace can be a long one. … Continue reading Latest Research Reveals “Secret Sauce” to Impact Wellbeing in the New World of Work →

The 18 Best Keyword Research Tools for Every Need (Free & Paid!)

Keyword Research

Kristen McCormick November 22, 2021 You need a keyword research tool. You think easy peesy and do the ol’ Google search. Then you see that there are PPC keyword tools and SEO keyword tooIs. Long-tail keywords and broad. Social media keywords. Questions. Prepositions. Tools with suggestions. Tools with SERP and site and competitive analyses… And … Continue reading The 18 Best Keyword Research Tools for Every Need (Free & Paid!) →

Gen Z Wants More Diverse Representation In Research

Generation Z

Gen Z Wants More Diverse Representation In Research by Kathy Sheehan , Op-Ed Contributor, October 1, 2021 On a recent panel, we spoke to a Gen Z audience about ways to make research a truly diverse and safe space for all participants. One example of a company stepping up and filling a void regarding diversity … Continue reading Gen Z Wants More Diverse Representation In Research →

How to Do Market Research

Market Research

Lyudmila Kovalenko August 6, 2021 You can’t launch an advertising campaign and build a marketing strategy without sufficient information — it’s a business risk. Successful marketing research will help launch products that are interesting to the audience. It’s not always low-cost to do research, but to enter the market with a product that the consumer … Continue reading How to Do Market Research →

How to Do Market Research and Level Up Your Business

Market Research

Alaina Brandenburger May 25, 2021 Conducting market research is a core component of any effective marketing strategy. It not only serves as a cornerstone of your business plan, but also provides a foundation on which to build your marketing efforts. Market research gives you a better understanding of your business and your clients. The question … Continue reading How to Do Market Research and Level Up Your Business →

Automated Invoicing Add-on Research Expands Abilities For Dynamics 365 Business Applications

Invoice Management

James Warner February 3, 2021 There is an infinite number of reasons for companies and organizations to use electronic invoicing rather than using paper documents, including preparing and maintaining compliance, signifying being agile to adapt or adjust quickly to changing and developing regulations, and overcoming manual errors. It would also be best to avoid overlooking … Continue reading Automated Invoicing Add-on Research Expands Abilities For Dynamics 365 Business Applications →