Susan Friesen — June 22, 2018 Follow @eVisionMedia — June 22, 2018 How to Get Found When People Are Looking for Your Offerings Where do you go when you need to find a lawyer, restaurant or interior designer? To Google, of course! But with so many businesses competing for everyone’s attention, if you are a … Continue reading 3 SEO Keyword Research Strategies for Service-based Businesses
Tag Archives: Research
How to Use LinkedIn’s Research Methods For Your Personal Brand’s Growth
Personal Branding Blog — June 6, 2018 — June 6, 2018 In order to get more exposure for your personal brand it’s important to know exactly what your target audience is seeking after. With the right research strategies in place your business can attract more leads for your products or services. LinkedIn is a premier … Continue reading How to Use LinkedIn’s Research Methods For Your Personal Brand’s Growth
How Local Businesses Should Be Doing Keyword Research
Courtney McGhee — May 24, 2018 Follow @courtch28 — May 24, 2018 For some local, brick-and-mortar shop owners, the idea of search engine optimization (SEO) can be daunting. Although tempting to ignore the proverbial Mount Everest that is optimizing your online presence, it is super important for local businesses to appear in search results. ComScore … Continue reading How Local Businesses Should Be Doing Keyword Research
Ask the SMXpert: Keyword research and copywriting
Contributor and SMXpert Christine Churchill answers keyword research and copywriting technique questions from attendees who participated in the SMX West 2018 Keyword Bootcamp. Debra Mastaler on May 9, 2018 The Ask the SMXpert series continues the question and answer (Q&A) segment of sessions held at Search Marketing Expo (SMX) West 2018. The following Q&A … Continue reading Ask the SMXpert: Keyword research and copywriting
Achieve Your Business Goals with Research on LinkedIn
Susan Gilbert — May 3, 2018 Follow @SusanGilbert — May 3, 2018 How to Use LinkedIn’s Research Methods For Your Business Growth Do you need to learn more about your niche or industry without having to pay for expensive software? A great place to start is right inside your LinkedIn account. This social network is … Continue reading Achieve Your Business Goals with Research on LinkedIn
Intent-based keyword research: Let Google be your guide
Contributor Jacob Baadsgaard takes a look at why intent is an important part of keyword research and explains how to use Google to guide your SEM and SEO keyword strategies so you’re not losing time or m Jacob Baadsgaard on May 2, 2018 Whether paid or organic, when it comes to search marketing, keywords … Continue reading Intent-based keyword research: Let Google be your guide
Don’t Exhibit at Your Next Event Before Using this Research Hack
Rudly Raphael — April 23, 2018 — April 23, 2018 Fotocitizen / Pixabay Proper market research is the stable launching pad to rocket any successful product, service, or campaign. That’s not rocket science. Having said that, market research tends to get overlooked in the event space. All too often, brands get lulled into the “we’ve … Continue reading Don’t Exhibit at Your Next Event Before Using this Research Hack
All about value props: How customer and competitive research should shape your marketing
Columnist Sam Welch suggests five questions you should be asking yourself when developing your messaging to customers and prospects. Sam Welch on March 15, 2018 Conveying the value of your product or service is a foundational tenet of marketing. Whether you are a mature company or a startup, understanding your worth and knowing how … Continue reading All about value props: How customer and competitive research should shape your marketing
5 Tips for Using Video in Your Own Research
Julia Pizzutti — March 8, 2018 — March 8, 2018 FreshMinds recently teamed up with BPP in a fantastic project where we harnessed the power of video to better understand today’s teens. In our recent blog post, we explored how advantageous video was to our research. In just over just 7 days, the teens uploaded … Continue reading 5 Tips for Using Video in Your Own Research
Panel Research: Why It Matters
Rudly Raphael — February 11, 2018 — February 11, 2018 Hermann / Pixabay It’s not breaking news that the way we conduct market research is changing. The research industry is evolving with technological advances such as mobile phones, which allow you to conduct panel research and collect data easier and faster than the traditional landline … Continue reading Panel Research: Why It Matters