Tag Archives: ResearchBased

3 Research-Based Lessons on Media and Influencer Relations

Influencer Strategy

Ashley Carlisle — December 29, 2016 — December 29, 2016 In the past, public relations professionals have gotten a bad reputation among journalists and even marketers. PR folks have been seen as spin doctors that flood the inboxes of time-starved reporters with irrelevant press releases and overly promotional content that’s of little value to anyone. … Continue reading 3 Research-Based Lessons on Media and Influencer Relations →

5 Research-Based Findings Show Content Marketing Beats Native Advertising

Content Marketing

Columnist Kelsey Libert delves into the data that show why you should be looking to content marketing to drive SEO value and boost your rankings. Kelsey Libert on May 29, 2015 Based on HubSpot’s “State of Inbound 2014–2015” report, the companies with the highest ROI focus on blogging, organic search, and content amplification. As the … Continue reading 5 Research-Based Findings Show Content Marketing Beats Native Advertising →

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