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Lee Frederiksen — October 2, 2019 Follow @hingemarketing This is a question we get with enough frequency that it has caused me to think through the issues involved. It typically comes up in the context of a re-branding effort. The first step in any branding effort is, or should be, getting the strategy right. Building … Continue reading Is Researching Your Clients and Prospects a Good Idea?
Contributor Michael Brito details how to gather and utilize information to inform a successful influencer campaign. Michael Brito on June 18, 2018 In my last article, I talked about the opportunity that B2B brands have with influencer marketing, leveraging the 1:9:90 Model of Influence. The next step in this approach is to research and … Continue reading How researching B2B influencers can deliver actionable intelligence
Dennis ShiaoJuly 23, 2015 Exception to the rule: when researching Twitter, you’re more than welcome to visit Twitter.com. Introduction Let’s say you’ve never heard of a company before, but want to learn more. You land on the company’s home page and need to answer some rudimentary questions: What does the company do? Where are they … Continue reading Researching A Company? Go Straight To Their Twitter Profile
Geoff SimonMarch 9, 2015 It’s called Knowledge-Based Trust (or KBT), and it’s the subject of a research paper Google has outlined here titled, Knowledge-Based Trust: Estimating the Trustworthiness of Web Sources . The intention of the new metric would be to estimate the trustworthiness of a particular web source by determining how accurate the information contained on … Continue reading Google Researching Ways (Other Than Links) to Measure Site Trust
