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Judy Caroll February 23, 2021 A channel partner is a company that sells products and services for a technology manufacturer or vendor. This technology may include hardware, traditional software, Software as a Service (SaaS), or cloud computing solutions. The channel partner is part of the vendor’s indirect sales force, meaning that they sell the products … Continue reading Lead Generation Strategies for Channel Partners and Resellers
Nicole Bryan — July 10, 2018 Follow @sterlingpayment — July 10, 2018 With the payments industry growing every single day, Value-Added Resellers need to work even harder to stay ahead of their competition. Competitive analysis helps give resellers useful and valuable insights about how they are performing against others in the industry. Not only will … Continue reading How Value-Added Resellers Can Use Competitive Analysis to Get Ahead
AdWords Changes Rules for Resellers; Here Are The Pros, Cons by Brett Goldberg , Columnist, March 19, 2018 Google recently adjusted the rules for resellers who are advertising on AdWords, and the ticketing industry is quickly trying to adjust. Resellers are scrambling to meet these new certifications because AdWords is crucial for revenue. Improving Transparency and … Continue reading AdWords Changes Rules for Resellers; Here Are The Pros, Cons
Nicole Bryan — November 25, 2017 Follow @sterlingpayment — November 25, 2017 Many industry experts agree that Omni channel is the next big thing for many merchants and point-of-sale resellers alike. However, there may be some companies that aren’t yet ready to seize the opportunity Omni channel provides. With this in mind, it’s vital to … Continue reading How Point of Sale Resellers Can Thrive with Omni Channel
Trisha Winter — May 22, 2017 Follow @Trishawinter— May 22, 2017 If have a reseller program, you know how much work it takes to get resellers qualified, trained and enabled. It’s worth it if they add to your revenue stream. But what happens when they don’t? They promised you that they had access to your … Continue reading Quick Tip: How to Better Qualify Resellers
Jessica Edmondson — April 20, 2017 Follow @ContentMktg2 — April 20, 2017 There are lot of opportunities in the partner realm. With resellers and referral partners (agents) opening up new channels to reach target industries, companies are able to expand their selling power. But not every partner channel is an easy approach to take. There … Continue reading Why Referral Partners Will Overtake Resellers
by Josh Swenson July 10, 2016July 10, 2016 Turn the promise of partnerships into reality. The success of partner programs in B2B companies is highly variable. Many companies try various approaches, but what starts as a promising opportunity, often ends in unmet expectations from both companies in the partnership. After all, the idea of extending … Continue reading How Referral Partner Programs Outperform Resellers
