An overview of must-have capabilities for effective identity resolutions, plus the players in the market and what they offer. Ronak Shah on June 26, 2024 For data-driven marketing teams, a unified customer view is the holy grail for personalization — critical for driving higher conversion rates, great customer experiences and higher lifetime value. As … Continue reading How to master identity resolution in a warehouse-native world
March 13, 2024 AI gets its first United Nations resolution, spearheaded by the U.S. The GA resolution, which isn’t legally binding, will still be a significant barometer of world opinion. BY ASSOCIATED PRESS The United States is spearheading the first United Nations resolution on artificial intelligence, aimed at ensuring the new technology is “safe, secure and … Continue reading AI gets its first United Nations resolution, spearheaded by the U.S.
Customer demand for personalized marketing keeps rising and third-party cookies keep deprecating, AI helps IDPs fill in the gaps. Pamela Parker on February 14, 2024 Consumer expectations for highly personalized marketing interactions have reached an all-time high. Eighty percent say the experience a company provides is as important as its products and services, 73% expect … Continue reading How AI is making identity resolution platforms more effective
See how MarTechBot responds to a prompt; and how the prompt could be improved. Today: the difference between identity resolution platforms and CDPs. MarTechBot on November 6, 2023 Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of … Continue reading Identity resolution platforms and CDPs: Best of the Bot
The Gradient will help advertisers address the evolving complexities of data privacy, user consent and personalized targeting. Constantine von Hoffman on October 12, 2023 InMobi has launched InMobi Addressability Gradient to aid marketers in the transition to an era without third-party cookies and with more privacy restrictions. The platform promises to maximize content personalization while … Continue reading InMobi launches new identity resolution tool
The new identity resolution service is available for organizations of all sizes, with partner integrations coming soon. Chris Wood on July 26, 2023 Amazon Web Services announced that AWS Entity Resolution, an identity resolution service, is open to general availability for organizations of all sizes. Partner integrations are also in the works with identity companies … Continue reading AWS unveils AWS Entity Resolution
While identity management platforms can help marketers, ask these important questions first before starting the buying process. Pamela Parker on April 10, 2023 An identity resolution platform can be a key tool for marketers to understand who their customers are and how to comply with the many different consumer privacy regulations. Deciding If your company … Continue reading Does your organization need an identity resolution platform?
Let’s dive into the main capabilities and leading benefits of identity resolution platforms. Pamela Parker on April 5, 2023 An identity resolution platform is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. Identity resolution platforms enable … Continue reading What is an identity resolution platform?
Make 2023 the year in which you change perceptions about your marketing operations team and its capabilities. Megan Michuda on January 5, 2023 2023 is upon us, and with a new year comes the opportunity for a fresh start. For many of us, that may mean setting a personal goal of adhering to a new … Continue reading Position marketing ops as a strategic partner: A New Year’s resolution
9 Factors Influencing First Call Resolution Vineet Gupta / 16 Nov 2022 Companies can reduce customer churn by 67% if they succeed in solving customer issues during first-time interactions. This is what makes first-call resolution such an important factor for every organization. But what is the first call resolution? What factors influence first-call resolution? … Continue reading 9 Factors Influencing First Call Resolution
