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Resource shortages are hurting campaigns, operations, martech adoption and more, according to a new CMO Council report. Mike Pastore on February 20, 2025 A lack of resources in several key areas is hindering the ability of marketing teams to drive revenue, growth and customer acquisition, according to a new report from the CMO Council. … Continue reading CMOs say lack of resources is hurting growth opportunities
We’ve updated our story on the WordPress v. WP Engine feud with the latest twist: More than 150 Auttomatic employees quit in protest. Kim Davis on October 4, 2024 WordPress co-founder Matt Mullenweg is mad. “WP Engine needs a trademark license, they don’t have one. I won’t bore you with the story of how … Continue reading WordPress moves to ban WP Engine from accessing its resources
Around 40% of SMBs are looking for ways to increase the dollars and time spent on marketing. It’s a struggle. Kim Davis on April 25, 2024 In the face of economic headwinds, some small-to-medium businesses are devoting increased resources to their marketing efforts. A report from Constant Contact, “Small Business Now,” finds 39% of … Continue reading SMBs are investing more time and resources in marketing
AI Study: SMBs Looking For Education And Resources by Laurie Sullivan , Staff Writer @lauriesullivan, August 10, 2023 With all the work that small and medium-sized businesses (SMBs) must do in a day, it doesn’t leave much time for them to market and advertise their products and services. Google, Microsoft, Meta, X and others are trying … Continue reading AI Study: SMBs Looking For Education And Resources
Resources and Tools for Remote Workers Coming Out of Retirement John Boitnott / 15 Mar 2023 The COVID pandemic pushed millions of baby boomers into retirement. However, in an ironic twist, the pandemic also accelerated the rise of remote technology that’s now drawing baby boomers out of retirement to fill gaps in the American … Continue reading Resources and Tools for Remote Workers Coming Out of Retirement
Heather Cooper January 13, 2022 At this point and time, blogging has been around for nearly 20 years – since 1994 to be exact. While at first it was primarily something that people did to share their creative writing publicly, it has since grown to be a powerful marketing tool for businesses of all shapes … Continue reading Blogging For Business: 7 Practical Resources and Ideas to Help You Get Started
Consumers aren’t just buying your product, they’re buying your brand values. Inclusive marketing can help you deliver those values to more audiences. George Nguyen on December 22, 2021 Knowing your audience and what they want has always been a cornerstone of marketing, but the standard for modern, successful campaigns has grown to include what your … Continue reading Inclusive marketing resources to strengthen your brand’s messaging
Survey: Customer-Service Teams Want More Mental-Health Resources by Nina Lentini , Staff Writer @Nina_Lentini, November 24, 2021 When you have an issue with a company, using Twitter is the answer. Yet there are still those who default to the phone call, which drives them insane with long hold times.But as it turns out, discontent is often … Continue reading Survey: Customer-Service Teams Want More Mental-Health Resources
Marc Andre July 6, 2021 In 2021, a growing number of businesses and entrepreneurs are making money by giving away free products or services. Offering freebies can be an effective way to reduce customer acquisition costs, allowing bootstrapped companies to reach large audiences without spending millions of dollars on advertisements. But it’s not just small … Continue reading How to Build a Business By Giving Away Free Resources
Laura Krajewski June 14, 2021 It’s been a long year for, well, everyone. Over a year ago, most companies took their businesses remote due to COVID-19, and many have stayed remote ever since. According to Upwork’s 2020 Future Workforce Pulse Report, approximately 1 in 4 Americans will continue to work remotely through 2021. And, about … Continue reading 3 Strategies You Need to Manage Thriving Remote Teams (+ Resources)
