Implementing a responsible data infrastructure will better serve customers who want everything now. Chris Wood on November 23, 2021 “More and more brands from around the world are discussing responsible marketing and striving to embody it,” said Frank Brooks, Head of EMEA Marketing at marketing automation company dotdigital, at our recent MarTech conference. To build … Continue reading How responsible marketing impacts customer retention and value
Stefan Wolpers — March 8, 2019 Follow @StefanW — March 8, 2019 TL;DR: Technical Debt & Scrum If technical debt is the plague of our industry, why isn’t the Scrum Guide addressing the question of who is responsibly dealing with it? To make things worse, if the Product Owner’s responsibility is to maximize the value … Continue reading Technical Debt & Scrum: Who Is Responsible?
Facebook Responsible For Illegal Ads, Think Tank Says by Wendy Davis , Staff Writer @wendyndavis, (November 22, 2018) Two years ago, a blockbuster report from ProPublica revealed that Facebook’s ad-targeting tool enabled advertisers to prevent housing ads from being shown to belong to certain “ethnic affinity” groups — including people Facebook has identified as having an … Continue reading Facebook Responsible For Illegal Ads, Think Tank Says
As brand safety continues to take center stage in the digital ad industry, contributor Mark Williams discusses the technologies and solutions you need to decrease risk and protect your brand. Mark Williams on June 15, 2017 Photo © Bloomicon / Shutterstock.com So your ad drove a million views — cool. Now, did all those … Continue reading Who’s really responsible for brand safety? Tools you can employ to take the matter in hand
Bonnie Harris — February 2, 2017 Follow @waxmarketing— February 2, 2017 “The world is full of people who are grabbing and self-seeking. So the rare individual who unselfishly tries to serve others has an enormous advantage.” — Dale Carnegie Socially responsible companies are gaining currency in the business world. Civic-mindedness and ethical concerns have always … Continue reading 5 Tips for Creating Socially Responsible Companies
