Ashleigh Betvardeh — August 19, 2018 — August 19, 2018 In search marketing, keywords are the foundation of search. However, we are moving to a time where keywords and ads need to create synergy for the audience. After watching the Marketing Launch for Google Ads (no longer AdWords) it is time to face that industry … Continue reading How Voice and Responsive Search Ads will Revolutionize Google Ads
Michelle Morgan — July 28, 2018 — July 28, 2018 Over the past couple of years, Google has been shifting away from text ads on the Google Display Network for a more visual ad unit: Responsive Ads. These units contain both a text and image component and serve almost as a bridge between the text … Continue reading 6 Best Practices for Responsive Ads on the GDN
The new ad format, now in beta, offers more real estate and dynamically combines an advertiser’s headlines and descriptions. Ginny Marvin on May 8, 2018 We’re finally here. Set up one ad with multiple headlines and a couple of descriptions, and Google will start testing combinations dynamically to serve the combination deemed most likely … Continue reading Google AdWords new responsive search ads can show 3 headlines
Contributor Kris Jones explains why having a responsive web design is a great first step but combining AMP with a PWA design is better. Kristopher Jones on May 1, 2018 As mobile-first indexing nears, the need to optimize for mobile has never felt so pressing. Even in its current iteration, mobile search is incredibly important … Continue reading Is responsive web design enough? (Hint: No)
Obinna Morton — December 29, 2017 Follow @turnsofphrase_ — December 29, 2017 You’re doing well. Your company is swimming, metaphorically speaking, like an Olympian, a gold medaling Olympian, and you know your company is performing well because your product or services helped this particular client get more business. “Wow, thanks,” you respond emphatically. “Just one … Continue reading Going for Gold with a Responsive Theme
Hassan Bawab — September 8, 2017 Follow @hassanbawab — September 8, 2017 TeroVesalainen / Pixabay What is Adaptive Design? Adaptive web design adapts to the browser environment, and may or may not take into account the browser’s size. I bet customers think that the mobile web is the new black as they find themselves spending … Continue reading Mobile-First, Adaptive, or Responsive Design: Which to Choose for the Website so Customers Want to Buy Your Product or Service
Aashish Sharma — August 14, 2017 Follow @ineedseo — August 14, 2017 JESHOOTS / Pixabay Native, hybrid or responsive: what format to choose to make your mobile users live a successful experience. We take stock! At some point, when designing your mobile application, you will have to decide on how you will develop the application. … Continue reading Web Design: Native, Hybrid or Responsive, What Format Is Made For Your Mobile Application
Sometimes, it can be tricky to determine which mobile configuration a site is using. Thankfully, columnist Bryson Meunier shares several methods for discerning responsive and adaptive sites. Bryson Meunier on July 28, 2017 As most SEOs are aware by now, there are three main techniques for serving mobile website content: responsive design, adaptive design … Continue reading How to tell whether a site is adaptive or responsive
Kevin George — May 11, 2017 Follow @imkevin_monk— May 11, 2017 With the growing use of mobile phones and smart devices, it is necessary that the emails you create are compatible across all these devices and you do not miss out on any engagement opportunity. With iPhone, iPad, and Android making up the bulk of … Continue reading Responsive Emails: Common Design Challenges and Opportunities
Ashley Aptt — April 3, 2017 — April 3, 2017 Responsive ads have been available for a while, but many advertisers have yet to take advantage of this ad format and its powerful features. However, as of January 31st, Google no longer allows Google Display Network (GDN) standard text ads to be edited or created. … Continue reading 3 Reasons Why You Need Responsive Ads
