November 07, 2024 The age of Frankenstein franchises is coming: First IHOP-Applebee’s combo restaurant to open in Texas The brand mash-up follows a line of others, such as Taco Bell-KFC and Auntie Anne’s-Cinnabons. And we’ll likely see more, as restaurant chains continue to struggle. BY Jennifer Mattson Everyone loves a good fast-food combo meal, but what … Continue reading The age of Frankenstein franchises is coming: First IHOP-Applebee’s combo restaurant to open in Texas
November 04, 2024 TGI Fridays bankruptcy update: Will more restaurant locations close amid Chapter 11? Fridays is the latest restaurant chain to file for bankruptcy protection in a year where customers are eating out less and operating costs are on the rise. BY Tracy Brown Hamilton American casual dining restaurant chain TGI Fridays has filed for Chapter 11 bankruptcy … Continue reading TGI Fridays bankruptcy update: Will more restaurant locations close amid Chapter 11?
By Nicole LaPorte January 22, 2023 Last December, when the Michelin Guide announced which California restaurants had been blessed with a coveted star (or stars) for the year—undoubtedly the most prestigious designation in the culinary world—new entrants such as chef Curtis Stone’s Gwen and 715, a spare, omakase sushi joint, garnered heartfelt applause … Continue reading This Instagrammer is reinventing the creative art of restaurant reviews
By Sam Becker July 20, 2022 Consumers are already feeling the squeeze as inflation soared above 9% in June, and evidently, many are feeling additional pressure in the form of “shrinkflation.” That’s according to the latest data from the Yelp Economic Average (YEA) report for Q2 2022, which finds that consumers are … Continue reading Yelp finds evidence of ‘shrinkflation’ in restaurant reviews
by Seshu Madabushi July 8, 2016 Follow @mKonnektJuly 8, 2016 While we are writing this article there are over a 100 million #food posts on Instagram, over 3 million self-professed people claiming to be #foodie, over 8 million #foodporn posts and over a million unashamed declarations of #foodgasms. These are just the four of the … Continue reading 6 Ways To Use Instagram For Restaurant Marketing
Sarah Schmid If a startup could be assembled from a list of things Millennials like, Detroit-based food tech company DishUp might be the result. DishUp’s food discovery app incorporates the ubiquitous meal close-ups that people love to post on social media sites; users swipe left or right a la Tinder to make their choices; and … Continue reading DishUp App Takes Visually Appealing Approach to Restaurant Discovery
Jason Squadro November 21, 2014 Search engine optimization (SEO) is one of the most powerful digital marketing tools available to restaurant marketers today. It has the ability to dramatically increase website traffic, brand awareness, and sales. Unfortunately, restaurant marketers today have to navigate an industry filled with misunderstandings and myths, which make it difficult to … Continue reading 11 SEO Myths Restaurant Marketers Need To Forget
As the world evolve, your marketing ideas should readjust, too. While many of the common strategies still work today, new techniques, like social media and environmental marketing, are turning into key components of any successful restaurant marketing campaign. Here are the top 10 techniques for marketing your restaurant: 1. Get good press. To receive great … Continue reading Effective Restaurant Marketing Techniques
