May 31, 2024 Google’s bad AI search results went viral. It’s since made improvements Google has sought to make broader improvements such as better detection of ‘nonsensical queries.’ BY Associated Press Google said Friday it has made “more than a dozen technical improvements” to its artificial intelligence (AI) systems after its retooled search engine was found … Continue reading Google’s bad AI search results went viral. It’s since made improvements
Feeling the strain of inauthentic marketing tactics? Reclaim the human element with this empathy-driven approach. Jay Mandel on May 20, 2024 Marketers today face a perfect marketing storm, battered by conflicting forces. They’re bombarded with data, pressured for immediate results and expected to navigate an increasingly cynical consumer landscape. But here’s the kicker: the … Continue reading Escaping the marketing circus: How empathy can realign brands, audiences and results
May 28, 2024 Common image search results are overwhelmingly white, a new study finds Searches for common terms also yield younger-than-average ages in the image results. BY Chris Stokel-Walker Search engines are undergoing significant changes of late, with many users particularly worried that generative AI could introduce new biases into the results page. But a new … Continue reading Common image search results are overwhelmingly white, a new study finds
May 17, 2024 Perplexity CEO Aravind Srinivas says Google’s search results are more cluttered than ever The cofounder of the AI-native search engine spoke to Fast Company two days after Google debuted its “AI Overviews.” BY Mark Sullivan Perplexity CEO Aravind Srinivas doesn’t mince words when it comes to Google. Speaking on stage at Fast Company’s … Continue reading Perplexity CEO Aravind Srinivas says Google’s search results are more cluttered than ever
May 02, 2024 Carvana stock price is soaring after the ‘best financial results in company history’ The online used-car retailer, which was close to bankruptcy just a few years ago, enjoyed skyrocketing profit in the first quarter of 2024. BY Michael Grothaus Shares of Carvana Co. are going through the roof in premarket trading this morning … Continue reading Carvana stock price is soaring after the ‘best financial results in company history’
Effort or results — what really drives a business forward? Jump into a debate that’s sparking lively conversations across industries. Gene De Libero on April 29, 2024 The age-old marketing question: Should we prioritize activity or results? It’s been the topic of heated discussions in boardrooms and around water coolers for as long as … Continue reading The great debate: Activity vs. results
Organizations thriving with agile practices are applying these five tips to achieve meaningful outcomes that align with their unique needs. Jim Ewel on March 29, 2024 You may have heard “agile is dead.” Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to … Continue reading 5 ways to evolve agile for real business results
Google will start showing AI-powered search results to users who didn’t opt in But only for certain queries and for a small number of users in the US. Mariella Moon Sat, Mar 23, 2024 Google If you’re in the US, you might see a new shaded section at the top of your … Continue reading Google will start showing AI-powered search results to users who didn’t opt in
Ruud Hein | February 29th, 2024 Understanding SEO vs. PPC: Timing and Strategy for Optimal Results ## SEO and PPC Defined The goal of both SEO and PPC is to get more and better qualified traffic to a website, however, they use different means and principles to achieve it. SEO (Search Engine Optimization) … Continue reading Understanding SEO vs. PPC: Timing and Strategy for Optimal Results
Reassess your strategy, identify implementation challenges and turn your martech investments into marketing triumphs. Venkatraman Kannan on February 2, 2024 The allure of martech can be deceptive. It’s easy to get caught up in the promise of cutting-edge technology and lose sight of the practicalities involved in bringing these tools to life. More than the … Continue reading What to do when your martech tools aren’t delivering results
