Rita Balgeman — October 30, 2018 — October 30, 2018 I am a planner. As a mom of four small children, I have to be, in order for us to be (nearly) on time for all of our various commitments. Last Saturday morning for example, I had everything all planned out. I was going to … Continue reading Turn Action Planning Into Business Results
John Gilbert — October 25, 2018 — October 25, 2018 We examined the relationship between the Client and the Marketing Agency in the latest edition of the B2B Barometer in our previous post. We also examined the relationship between Client and Research Agency in the inaugural British Research Barometer (BRB) study, and we found similar … Continue reading How Can We Ensure Actionable Results?
Rick Lepsinger — October 17, 2018 Follow @onpoint_llc — October 17, 2018 Today’s organizations understand the value of effective leadership. The numbers speak for themselves, as companies with top-tier leadership outperform the competition in terms of business performance metrics like profitability, innovation, and retention rates. No one questions that good leadership is critical to driving … Continue reading How to Drive Business Results in Your Team Through Leadership
Kent Campbell — September 28, 2018 Follow @reputationx — September 28, 2018 Up to 90% of business leads research a brand online prior to a buying decision. Research indicates that salespeople lose about 22% of prospective customers when only one negative article is seen when researching whether to buy a product or service. When there … Continue reading How Many Leads Are Lost to Negative Search Results?
Ellen Huxtable — September 7, 2018 Follow @abiztweet — September 7, 2018 It’s fall, which in the business world means it’s time to start strategic planning for 2019. Goodbye, summer; it’s time to rev the engines and charge ahead! Strategic planning is rather like the business equivalent of New Year’s resolutions. The best of intentions … Continue reading Strategic Planning for 2019: 7 Questions for Laser-Focused Results
Marcus Miller on September 3, 2018 Whether you are just starting on your search engine optimization (SEO) journey or have been at it for years, there’s a good chance some part of your site can be improved. In fact, from the hundreds of small business websites we look at every year at Bowler Hat … Continue reading How small businesses can see big results with foundational SEO
‘Trump’ Ranks Poorly On Fox News In Google Search Results by Laurie Sullivan @lauriesullivan, August 30, 2018 CNN.com appears to have about twice the search engine optimization visibility of Foxnews.com. Backlinks in the articles and links and posts in social sites seem to contribute to that increase, according to data released Thursday. Marketers can have … Continue reading ‘Trump’ Ranks Poorly On Fox News In Google Search Results
Choncé Maddox — August 29, 2018 — August 29, 2018 rawpixel / Pixabay One of my favorite things about being self-employed is having more freedom and flexibility. I’ve realized that there is quite a difference in being self-employed and being a business owner and I feel like I’m stuck in between. When you’re self-employed, you … Continue reading Why You Should Get Paid Based on Results and Not Time
Top-Ranking Google Local Search Results Rely On Business Citations, Study Shows by Laurie Sullivan @lauriesullivan, August 16, 2018 Local citations — any mention of the company’s name, address and phone number in search results — not only helps people searching find the information needed, but also assists in ranking the business higher in search query results, … Continue reading Top-Ranking Google Local Search Results Rely On Business Citations, Study Shows
Dave Brock — August 8, 2018 Follow @davidabrock — August 8, 2018 rawpixel / Pixabay Marketing and sales are very data-driven—or at least we pretend to be. Every day, some research report provides interesting tidbits of data that show what customers respond to, giving us the secrets of success. We learn: Customers respond best if … Continue reading Research Shows You Get The Best Results If…….
