You can’t simply make your site responsive and truly call it mobile-ready, argues contributor Jim Yu. To really adjust to the dramatic rise of mobile search, you need to understand how people are using these devices for finding things. Jim Yu on September 7, 2017 Late in 2015, Google confirmed what many of us … Continue reading Mobile & desktop SEO: Different results, different content strategies
How can you take more control of the SERPs for your brand name, beyond using your own site? Columnist Brian Patterson shares ideas for maximizing positive portrayals of your company on page one. Brian Patterson on August 29, 2017 at 2:54 pm This article was co-authored with my colleague at Go Fish Digital, Samantha Hughes. … Continue reading 6 web properties you can use to protect your branded search results (with real examples)
Mark Miller — August 28, 2017 Follow @MMtwopointfive — August 28, 2017 geralt / Pixabay You may have heard of “design-based strategy” or read recently how design-led companies are seeing great success. But if you’re unfamiliar with the term and aren’t a creatively-minded person yourself, you might not fully appreciate what it means or how … Continue reading How Businesses Today Can Use Design Thinking to Drive Better Performance and Results
Kevin George — August 18, 2017 Follow @imkevin_monk — August 18, 2017 Consider this. A financial investment company keeps calling you every now and then to tell you about their ‘awesome’ plans, whether you are interested in them or not. Urgh!On the other hand, you have been watching advertisements of a specific investment company, considered … Continue reading How Email Marketing Done the Inbound Way Fetches Great Results! [Infographic]
Knowing where to invest in online marketing is crucial for search marketers with limited budgets and resources. Columnist Jacob Baadsgaard explores whether you’re better off investing in higher-quality traffic or conversion optimization. Jacob Baadsgaard on August 18, 2017 at 3:02 pm You hear a lot about user experience (UX) testing these days. As an online … Continue reading Site optimization or traffic optimization: Which delivers better results?
Spencer X. Smith — August 15, 2017 Follow @spencerXsays — August 15, 2017 Shanon / Pixabay In many of our businesses, August is a slow month. People take their final opportunities to goof off while the weather is warm and our kids are yet to start school. Before the post-Labor Day rush back to work, … Continue reading Feeling Like Business is Slow in August? Here Are 5 Ways to Maximize Your Results
Stephanie Heitman — August 10, 2017 Follow @stephheitman — August 10, 2017 SEO, or search engine optimization, is necessary to get people to your website organically from the search engine results pages, or SERPs. A good SEO strategy doesn’t necessarily mean first page rankings or how you’re performing in a keyword report because that doesn’t … Continue reading How Do You Know Your SEO Is Delivering Results?
In this age of big data, marketers can’t afford to be analytics-agnostic. To be an AI-driven organization, the marketing team needs to rethink data and analytics. Nandini Rathi on August 9, 2017 Big data is at the core of algorithms that power artificial intelligence. From machine learning algorithms to predictive modeling, artificial intelligence … Continue reading 3 ways to tap into AI to get more results
Angela Hausman, PhD — August 2, 2017 Follow @MarketingLetter — August 2, 2017 It seems everyone today is talking about growth hacking and a number of firms offer this as a stand-alone strategy. But, the fastest and surest way to grow your business is through data analytics focused on understanding your customer—or, better yet, understanding … Continue reading Growth Hacking: Using Big Data to Generate Bankable Results
Amanda Clark — July 24, 2017 Follow @GrammarChicInc — July 24, 2017 geralt / Pixabay Business owners don’t send marketing emails into the void. They send emails to their customers and leads, hoping something good will come of it—hoping they can boost brand loyalty, drive traffic to their website, or perhaps even close a sale. … Continue reading 3 Ways to Send Marketing Emails That Get Results
