Don’t focus all your marketing efforts on external customers and stakeholders. Columnist Scott Vaughan explains how stepping up your internal communications will boost your marketing results. Scott Vaughan on July 24, 2017 Marketing is arguably the profession going through the biggest transformation, with the most potential to boost a company’s revenue growth. The ability … Continue reading Look internally to achieve external marketing impact and better results
John Lincoln — July 19, 2017 Follow @johnelincoln — July 19, 2017 Simon / Pixabay If you’d like to promote your local business online by posting directly to Google’s search results, you can do that with Posts on Google. Google experimented with allowing people to post to Google Search and Maps before. Until now, though, … Continue reading Here’s How Your Local Business Can Post Directly to Google’s Search Results
By Lucia Wang July 14th, 2017 If you are a content marketer like me, you probably have realized that a picture is worth a thousand words. Quality writing is a crucial part of your content success, but to really stand out from the crowd, visual content must become part of your marketing arsenal. Effective use of … Continue reading How To Use Visual Content To Drive Results
Rick Goodman — July 10, 2017 Follow @DrRickGoodman — July 10, 2017 geralt / Pixabay I’ve been a motivational speaker for a number of years now, and I have to say: So far, I’ve not met many people who actually like receiving negative feedback. It can be truthful, and it can be necessary, but that … Continue reading How to Give Negative Feedback (That Actually Gets Results)
Itching to run that next big test? Columnist Brendan McGonigle shares insights on conversion rate optimization from SMX Advanced. Brendan McGonigle on July 3, 2017 Earlier this month, keeping with the traditions of a welcoming summer, Seattle opened its doors to data junkies, optimization nerds and the search-obsessed in celebration of yet another SMX … Continue reading A winning process yields winning results: Conversion optimization tips from SMX Advanced
What impact has Google’s latest update to close variants had on paid search performance? Columnist Andy Taylor reviews the data. Andy Taylor on June 23, 2017 Back in March, Google began expanding its definition of what constitutes a close variant exact match, a change they expected to roll out “over the coming months.” At last Tuesday’s … Continue reading Early performance results from Google’s update to close variants
Need to improve SEO for your large-scale e-commerce site and don’t have the bandwidth to optimize content on a page-by-page basis? Check out these tips from columnist Brian Patterson. Brian Patterson on June 6, 2017 When it comes to e-commerce SEO at scale, many of the traditional tactics used for on-site optimization simply aren’t … Continue reading Focus on these 5 areas to deliver big results in e-commerce SEO
Kristen Hicks — May 9, 2017 Follow @atxcopywriter— May 9, 2017 Traditional thinking usually has placed the marketing department in charge of leads, the sales department in charge of purchases and the customer service department in charge of customers. Once marketing hands a list of leads off to sales, their job is done. But for … Continue reading How Turning Technology Marketing Toward Top Customers Gets Results
Andrew Warner — April 21, 2017 Follow @CopyWarner— April 21, 2017 When I started out online, I had no idea about the importance of commenting. And though it’s changed over the years, it can still be a solid strategy to: Build relationships with other bloggers and influencers Contribute to your exposure Of course, if you … Continue reading How To Comment On Other Blogs Effectively (and Get Results)
Brett Morgan — April 13, 2017 Follow @gothamCulture— April 13, 2017 Newsflash: People aren’t possessions. So why do we insist on treating workers like commodities? Once upon a time, employees and companies enjoyed a mutually beneficial relationship. Workers stayed with one company for their entire careers, taking pride in their output and putting their noses … Continue reading Are They Employees or Widgets? The Results of People-as-Commodity Cultures
