After taking a year off, latest version of survey again features educated opinions from almost 40 local search experts. Matt McGee on April 12, 2017 At the risk of oversimplifying what it takes to rank in local search results in 2017, links and reviews are hot. That’s one of the many conclusions drawn … Continue reading Just released: 2017 Local Search Ranking Factors survey results
Rachel Clapp Miller — March 29, 2017 Follow @ContentRachel— March 29, 2017 Are long sales cycles crushing your sales team? Is the cost of every sale going up while your team takes longer and longer to close deals? Are you failing to grow the number of prospects you’re working with? Dominating the sales cycle isn’t … Continue reading 5 Sales Strategy Examples That Produce Real Results
Columnist Sherry Bonelli provides an overview of Google Tag Manager, including how get started with it. Sherry Bonelli on March 7, 2017 at 1:30 pm Are you tired of asking your web developer to add code, snippets, pixels or scripts to your site so you can track remarketing, conversions, analytics and more? Google Tag Manager (GTM) allows … Continue reading How to use Google Tag Manager to show your clients results
Scott Sims — March 6, 2017 Follow @bscottsims— March 6, 2017 Although Marketers love using Instagram to promote products, they are disappointed with the site’s analytics. That’s about to change. Instagram is rolling out a suite of tools that will benefit marketers, providing user and post specific information that can be used to create successful … Continue reading 4 Powerful Instagram Analytics Tools That Yield Massive Results
Susan Gilbert — March 3, 2017 Follow @SusanGilbert— March 3, 2017 Drive More Traffic and Followers for Your Business with Pinterest Like Digg, Delicious, and others, Pinterest allows you to bookmark (or pin, in this case) a site so you can share it with your friends and – of course – find it later. But … Continue reading Achieve Better Results for Your Business with Pinterest
Scott Jeffrey — March 3, 2017 — March 3, 2017 Virtually all forms of business planning slip into the same problem. It doesn’t matter if you’re formulating a plan for a new business idea, a technological innovation, or a marketing initiative, your plan tends to constellate around a set of to-dos. And while your to-do-list-driven … Continue reading How to Adopt a Results Mindset in Your Work
Mike Ryan — February 15, 2017 — February 15, 2017 Perhaps you’ve never thought of your direct mail campaign as a form of networking. But with networking defined as “interacting with other people to exchange information and develop contacts”, there are actually many similarities between these two marketing strategies. Here are three pearls of networking … Continue reading How Networking Strategies Can Improve Your Direct Mail Results
AMP in Google News Results Skyrockets Globally by Mordy Oberstein , January 30, 2017 Back when AMP first entered Google’s mobile News Box in early 2016, the faster loading, lighting bolt indicated cards were a rare novelty. When we initially started tracking the percentage of AMP results within Google’s mobile News Box, the numbers were … Continue reading Google AMP In News Section More Than Doubles Ranking Results
Looking to optimize your business website for local search, but not sure where to start? Columnist Ryan Shelley provides some tips for beginners. Ryan Shelley on February 8, 2017 When it comes to marketing your local business online, search is a great place to start. Over the years, I’ve had the pleasure of working … Continue reading 3 local SEO tips that deliver business results
Jefri Yonata — January 13, 2017 — January 13, 2017 Marketers consider explainer videos, or any other video content, as stunners in the marketing universe. However, video content doesn’t bring miracles; it’s just another weapon in your marketing arsenal. This means that for it to actually improve your business, you have to apply the proper … Continue reading 3 Best Channels for Promoting Your Product Video for Maximum Results
