By Christopher Zara January 12, 2024 Companies call them prompts. Techies call them nags. Around the internet, the rest of us just call them pop-ups—and we hate them. Nevertheless, pop-up windows are an endless bane of online life, despite whatever game of whack-a-mole we might try to play with ad blockers, browser plug-ins, or … Continue reading Google search users are getting annoyed by a pop-up window that asks: See results closer to you?
New tech from GumGum over lays content on video for five seconds at a contextually appropriate moment. Constantine von Hoffman on October 25, 2023 A CTV ad campaign for The Trevor Project, which helps LGBTQ young people in crisis, has achieved remarkable results, including a 31% increase in recall among 18- to 34-year-old viewers, according … Continue reading PSA campaign gets impressive results from new adtech
The latest MarTech Replacement Survey provides reason to question whether the pandemic era truly sparked digital transformation. Kim Davis on August 7, 2023 Judged by frequency of replacing martech applications, COVID-19 might not have been the accelerant for digital transformation despite widespread assumptions to the contrary. That’s one key takeaway from the 2023 MarTech Replacement … Continue reading The results of the 2023 MarTech Replacement Survey are here
When building websites, design should never be step one. Use this proven approach to unlock website success. Jon-Mikel Bailey on July 18, 2023 I’ve been working in the digital marketing world for just shy of 25 years now, and one thing has not changed: Too many web build projects start with design. I managed many … Continue reading Prioritize results with this failproof website planning process
In less than a day we’ve gotten hundreds of responses to our question about Google Analytics 4 readiness. And, oh my, are there strong feelings. Constantine von Hoffman on June 29, 2023 It’s been less than a day since our poll about your Google Analytics 4 readiness went live and we’ve already gotten hundreds of … Continue reading Early poll results: ‘Kicking and screaming’ about GA4
Walmart Connect Makes Available NBCU’s Live Streaming Inventory, Shares Results by Laurie Sullivan @lauriesullivan, June 15, 2023 NBCUniversal, Roku, TikTok, and TalkShopLive on Thursday shared campaigns and results from partnerships built based on the big-box retailer’s partner program. Walmart Connect Partner Lab partnered with NBCUniversal to test a closed-loop media-powered ads for retail in … Continue reading Walmart Connect Makes Available NBCU’s Live Streaming Inventory, Shares Results
Microsoft Store Ads Will Serve In Bing Search Results by Laurie Sullivan @lauriesullivan, June 9, 2023 Microsoft Store Ads will now appear in Bing search results and will soon become available to all advertisers worldwide. The plan is to expand the service to 150 new regions. The company announced Microsoft Store Ads, a product designed … Continue reading Microsoft Store Ads Will Serve In Bing Search Results
Gmail Mobile Users Can Now See Top Search Results In A Dedicated Section by Ray Schultz , June 2, 2023 Google is adding a feature to streamline the search process for Gmail users on Android and iOS. The most relevant search results will now appear at the top of the list in a dedicated section. … Continue reading Gmail Mobile Users Can Now See Top Search Results In A Dedicated Section
Google Bard Now Can Use Device’s Precise Location For Local Results by Laurie Sullivan , Staff Writer @lauriesullivan, June 2, 2023 Google Bard’s recent updates now can use a device’s “precise” location to serve up more relevant local results to questions through location settings. Granting Bard access to a device’s exact location will give the user … Continue reading Google Bard Now Can Use Device’s Precise Location For Local Results
Floor & Decor On How Contractors, Installers Create Strong Campaign Results by Laurie Sullivan @lauriesullivan, May 12, 2023 Floor & Decor wanted to raise awareness of its growing business, but research showed the real decision maker is often not the homeowner, but rather flooring professionals like contractors and installers, as well as those wanting to … Continue reading Floor & Decor On How Contractors, Installers Create Strong Campaign Results
